How to Brand Your Coaching Practice


Every coach wants their coaching practice to stand out from the competition, and one way to do this is to brand your coaching practice. Without a recognizable brand, your coaching practice runs the risk of becoming just another coach on the block – just another life coach, health coach, executive coach, or any old coach! One of the many. A small fish in a big pond!

Brand Your Coaching Practice – 3 Easy Steps

  1. You are Unique! Finding something that says something unique about you and your coaching practice is important. To do this, write down all the words that describe your coaching practice. For example, if you are a health coach, you would write down words such as, health, wellness, fitness, nutrition, diet, longevity, vitality, and other similar words. You would then write down words that describe yourself as a person – positive, optimistic, introspective, healthy, extreme sport fanatic – whatever tells someone who you are. The last set of words would be some colorful sounding adjectives that fit you or your coaching practice – be creative! With these three lists, you start mixing and matching and see what you come up with. This is a great way to begin branding your coaching practice.
  2. Research Your Peers. You do not want to copy other coaches, but is is very helpful to look at what other coaches have done to brand themselves. Don’t steal or copy, but researching what others have done may be the starting point for creative inspiration. The three best ways to do this is to do online research on coaches, watch television ads and infomercials on coaches and other marketed services and items, and by checking coaching books and DVDs on Amazon.com to see what brands, logos, catch-phrases, and descriptions your peers are using to help brand themselves and market their products. They have banded themselves, now it is your turn to brand your coaching practice.
  3. Create a masterpiece! This is where you put all your information together and create a brand for your coaching practice. It should be creative, irresistible, memorable, and unique. Examples: America’s Got Coaching – a play on America’s Got Talent; American’s Finest Coaching, a play on San Diego’s city motto – America’s Finest City ( only works if you are in San Diego), Big Apple Coaching – with an apple logo (works if you are in New York City). These are very minor examples of what you can do to be creative and unique.

One additional step you may want to try when seeking to brand your coaching practice is to also create a tagline. You’ve certainly heard -”Just do it”(Nike), “Have it your way”(Burger King), “Don’t leave home without it” (American Express). Creating a tagline makes your brand even more unique!

Now that you know how to brand your coaching practice, it is time to get started. The earlier you get started, the faster your coaching practice will become a household name in the coaching business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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