Five Keys to a Successful Online Coaching Launch: Online Coaching Training to Maximize Your Results

If You’re Wondering How to Create a Successful Online Coaching Launch Read On

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Launching a successful online coaching program is very similar to launching any other event.  A few weeks before tickets go on sale for a concert or movie, there’s big a media buzz.  Excitement builds up to the big day, and creating interest.  With just a little online coaching training, you can learn what it takes to get the most from your efforts and maximize enrollments.

Maximize Your Online Coaching Training By Following These Simple Tips

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Online Coaching Training Tip #1:  Launches are the best way to sell a group coaching program or any other online coaching program when all participants need to start at the same time.  Most effective group coaching programs have a start date and end date.  Sure you might want to enroll people into coaching and keep them involved indefinitely, but it’s good to at least have a place where people can opt out and have a sense of closure.  Even when people leave, they will give you testimonials or referrals.  It’s not the goal to keep clients forever, and it will be easier for them to commit to a definite period of time.

Online Coaching Training Tip #2:  Use surveys to translate the value.  There is a difference between what you clients need and what they want.  What they want is what they’re willing to spend money on.  You can use Surveymonkey.com or other online surveys.  Find out what they want and don’t want in terms of online coaching programs.  Discover their fears, hopes, desires, and aspirations.  During the process of helping your clients make a decision, don’t harp on the needs part.  Sell them what they want, not what they need.  Of course you’ll need to provide the needs for them during the program so they can get the result, but that’s not what will get them to enroll.

Online Coaching Training Tip #3:  Use exclusivity to attract people to your online coaching program.  Let them know that what you have to offer is rare.  Just like an exclusive nightclub, only a certain number of people or certain types of people will qualify to get into the group.  This is the fascination with the red carpet and velvet rope in front of a club or event.  Those who get past the velvet rope feel special.  The U.S. Marines use the same strategy to get new recruits.  “The few, the proud, the Marines.”  How else do they get people to commit to such a dangerous job?  They make it so tough to pass basic training, that anyone who remains has truly accomplished something.

Online Coaching Training Tip #4:  Use the cost as an incentive.  Let people know that you’re offering your online coaching program for $100, but next time you offer the program the rate will increase to $200.  Or offer a limited number of scholarships and have people apply.  You don’t have to sell those scholarships; people will sell you on why you should let them enroll.

Online Coaching Training Tip #5:  Build credibility over multiple programs.  There are a lot of people who will create an online coaching program and run it once.  There may only be a few people in your first program, but the second time you’ll have a little more credibility.  You should also have testimonials.  You have to think long term to create success that lasts.  Not only can you increase your rate the second time around, but those who were on the fence the first time around may now have the confidence in you to enroll.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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