When you’re coaching for success, your clients are bound to encounter obstacles. How do you guide them to success? They key to effective coaching is to realize one of the greatest threats to success is L.O.D.I., a term coined by Tony Robbins. It is the Law of Diminishing Intent. Simply stated it means that a goal is most powerful when it is created. Our intention to achieve it is strongest at that time, but gradually decreases over time. How can you navigate through this obstacle when coaching for success?
Coaching for Success: Your Clients Must Take Action Right Away
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When you are coaching for success, make sure your clients take action immediately. Even if the action is not pretty. A lot of people wait until they have the perfect strategy before getting into action, but this is dangerous. It comes with the risk of loosing the focus and intention required to achieve most truly ambitious goals. Don’t let your clients find excuses that will keep them from getting started right away.
Coaching for Success: Harvest Intent, Describe Goals
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Another strategy is to cultivate the intent. When coaching for success, have your clients write down their goals in a hardbound journal. Have them put their goals and vision where they can find them. Unless information is accessible, it’s worthless. Goals that are not written down are often lost and forgotten.
Coaching for Success: Help Your Clients Find Success Even When it Takes Hard Work
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Empower your clients so they are willing to succeed the HARD way. Very few people are willing to do the hard work it takes to be successful. In fact, odds are against people reaching their goals without some type of success coaching. People often loose sight of their goals when they get started and begin to face the challenges that come along with growth.
These three coaching tips for coaching for success will help your clients avoid falling into the trap of the Law of Diminishing Intent. Take a stand for your clients and their goals, and support them to get started right away.
Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach




