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Online Coaching Strategies to Get More Clients: Maximizing Your Online Coaching Certification

November 6th, 2009
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Why are there so many coaches out there, who have online coaching certification but no clients? Are these online coaching programs failing to provide coaches with marketable skills? Or are these online coaching programs failing to provide marketing skills? You can get online coaching certification, but it isn’t going to help you start your life coaching business. And it’s not anyone’s fault. Most coach training companies simply do that, they train coaches. They don’t have to worry about how to market a coaching practice. But take heart; here are some strategies that will help you know what to give away to get clients.

One Of Your Best Marketing Tools: Use Your Online Coaching Certification and Give Away your Best Stuff

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Online Coaching Strategy #1: Give away your best stuff for free.

I repeat; your BEST stuff. Don’t be stingy. Movie trailers don’t show you the boring stuff. They show the best parts, sometimes too much so, but they know that in order to entice you to want more they have one chance. Use whatever the most valuable tool or technique you learned in the process of getting your online coaching certification to show what is possible.

Don’t Give Away the Whole Product, Use this Online Coaching Strategy to Keep Clients Coming Back For More

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Online Coaching Strategy #2: Give the WHAT, but not the HOW.

People will go and use some of the information you give them, have some success, and then come back for more details about how to implement it. Chances are, that’s what got you to sign up for your online coaching certification in the first place. You learned some valuable techniques, and went back to get more in depth training.

Streamlined Information and Fast Results are Key When Implementing Your Online Coaching Certification

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Online Coaching Strategy #3: Give them quick tips and instant results.

Chances are you have one shot at making a difference for these people. Keep things simple enough for them to implement the information right away. Remember you are the guru, you are the one with the online coaching certification. What is the “Magic Bullet” for your client?

Have Fun with Different Formats and Watch Your Online Coaching Soar

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Bonus Online Coaching Strategy: Give them the information in their highest valued format.

Take what ever information you are going to give them from your online coaching certification and repackage it into a way that your client will value. Some people value video because it’s entertaining, while others like to see information in print, while others prefer audio. Speak to them in the format they value most, and they will perceive your information as more valuable. Again make sure you focus on providing a solution to their greatest fears, hopes, and desires. Don’t be afraid to take advantage of whatever shock or entertainment value you can offer. Make a difference and a lasting impression.

Colette Seymann

JTS Advisors Designated Accountability Coach

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Online Coaching Training Courses: Why Online Coaching Certification Isn’t Worth the Paper It’s Written On

October 25th, 2009
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Just search for online coaching courses and you’ll find countless courses that offer online coaching certification.  Some in as little as one day!  But will online coaching certification get you what you want?  Is the only thing that’s keeping you from having all the clients you want a matter of being certified?  What do you really need from an online coaching program?

Does Taking an Online Coaching Course Equal Business???

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What usually happens is that coaches who are trying to “do things right” feel that they need some type of certification, online coaching certification or otherwise, before they can start their coaching business.  After they complete their online coaching course, they find that certification doesn’t equate business.  I’ve only been asked by one potential client what my qualifications were.  I knew that information was not going to help him make a decision, so I put my emphasis on getting him to schedule a free session with me.

Clients Will Not Come Knocking Down Your Door Simply Because You Posses an Online Coaching Certification

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Unfortunately, after coaches receive their online coaching certification, they still don’t have clients.  And while online coaching courses can be valuable, the problem many coaches have is that they have to transform from being an ordinary person and into a coach who can walk on water.  How do they do that?

So What’s A Coach To Do?  Online Coaching Courses Do Not Provide the Mentoring You Need to Get to the Next Level

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The key distinction between successful coaches and those who are looking for the next online coaching certification to get them where they need to be is mentoring.  A strictly online coaching course simply won’t have the one on one mentoring and accountability to take most people to the next level.  No one can see the middle of their own back without a mirror.  We all have blind spots that keep us from taking that next step.  If we have someone to show us what that is, then we can navigate around it.

Unfortunately, this is the one area where coaches try to save money and either get coaching for free from their peers, or try to boost their credentials through taking more online coaching courses and getting that next online coaching certification.  But there is a point when you know all you need to know to getting into action, yet you’re not seeing results.   When this happens, it may be time to try something you’ve never tried and get a mentor to guide you to that next level.

Colette Seymann

JTS Advisors Designated Accountability Coach

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Life Coaching Education From the Future: Become a Cyber-Coach With Online Coaching Certification

February 14th, 2009
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I have to admit that after all the life coaching education I’ve received, I’m finally becoming a bit of a cyber coach.  I’m, for the first time in my life, seriously looking into online coaching.  Certification in the world of life coaching education has always been high quality, but very seldom do you hear about educating coaches to do a ton of business on the Internet.  I never thought I’d do it because I’m really so much into the whole ‘organic’ idea of coaching.  My life coaching education taught me that technology isn’t the answer to life, the universe, and everything coaching, but in this economy it’s becoming not just a ’should’ to go Internet but a ‘must’ to do it.

Why Bother Getting an Online Coaching Certification?

Why is it now a must for life coaching education to teach us how to do business on the Internet?  one simple answer: it’s cheaper.  
  • Coaching on the Internet costs $ .0005 every time I upload a video.  
  • Coaching on the Internet costs $ .00001 for every bulk email I send.
  • Internet coaching makes working from anywhere in the world possible.
  • The Internet allows you to connect with more people without any extra costs.
  • The Internet allows you to be face to face with people that may never have the money or resources to be able to fly out to see you (think about Internet video).

Where was life coaching education when all this was developing?  

Now that we are getting squeezed by less demand for our coaching services in the recession, we’ve got to figure out how to offer the same service for a much lower cost, and for many coaches, their old model of doing seminars and one on one telephone based coaching is not going to work if they offer the services for 30-40% less.
That’s why ’scaling up’ your coaching practice is now a must, and the Internet can be your buddy in causing that to happen without loosing your shirt.  That’s exactly what my company is doing with our online coaching certification.

Resources to Explore: Your Preliminary Online Coaching Certification

  • The Internet can facilitate a group conversation (via networks like face book, .ning, and twitter, or blogs with open comments like wordpress).
  • The Internet can help you create a more intimate connection with clients (via video conferencing on skype or googletalk, or video distribution via YouTube or 100 other video portals).
  • The Internet can get you live with groups of people virtually ‘looking over your shoulder’ on webinars (using gotowebinar or gotomeeting).
So create your own online coaching certification by exploring these types of services for yourself right now and see how much more value you can add as a cyber coach, and then pass the overhead savings on to your customers.  If you are reaching enough coaching leads, then you’ll get more customers and make up the cost of your discount.  Once you do that, you’ll be ready to market online.  Life coaching education and online coaching certification never sounded better than at this time in our history! 
Jeffrey T. Sooey
CEO, JTS Advisors
Founder, Coaches Training Blog Community

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