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How Your Dirty Little Secrets Impact Your Personal Coach Salary

October 18, 2010 By 3 Comments

Your Personal Coach Salary Impact: Your Dirty Little Secrets

Who you are as a person has a direct effect on your personal coach salary. Those dirty, little secrets we try to hide from the rest of the world eventually become public. And if you think the people who are close to you don’t know, ask them if you dare. Your personal friends and family know you better than you know yourself at times.

Your Personal Coach Salary Is A Direct Correlation To Your Level Of Integrity

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As a coach, you can tell subtle changes in someone’s voice. It lets you know there is a piece of missing information, an emotional response, or a shift in their mindset. This is a universal skill that everyone has, although the average person hasn’t sharpened this skill by years of coaching. They can perceive it, however, and it will affect your interaction. It may be a small hesitation that keeps them from enrolling in your coaching or it may be an uncomfortable feeling they can’t verbalize. Even if they enroll in your programs, you won’t have the power to coach them at the highest level. Since your salary is based on your ability to get results for people, you in effect water down the results you give out.

What’s To Be Done?

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First, realize that your life simply lacks integrity in at least one area. Go ahead and clean it up. Whether it’s a strained relationship with a family member or a dirty garage, take the first step. As you make progress, you are likely to find other areas in your life that require some cleaning up. Take those on as well. Whatever struggles you experience will become new strengths. As you acquire those new skills, your life will work better for you. You will also see greater results with your clients, and they in turn will be willing to pay you a higher personal coach salary to get those results.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Colette Seymann
JTS Advisors Designated Accountability Coach

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Personal Coach Salary Keys: The Pricing and Design of Your Intake Fees and Package For Life Coaching Income

June 30, 2009 By 3 Comments

The Final Puzzle Piece in Your Life Coaching Income: The Intake Package

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When you are thinking about your intake fee, remember that your personal coach salary is affected by everything you do, including this simple little intake fee. What you include or don’t include in your intake package can indeed cost you some of your life coaching income.

Remember that your life coaching income is based upon your clients’ perception of the value they are getting from the coaching relationship, as well as their perception of you. You can affect your personal coach salary by using what you include in your intake package to affect these perspectives. If your client sees you in a positive light even before they start coaching with you, will they not be more likely to stay in coaching with you? Will they not refer more business to you? Will they not be happier to pay your nice life coaching income?

Things to Include in Your Intake Package to Boost Your Personal Coach Salary:

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  • Assessments
  • Welcome Letter (from you)
  • Information about coaching (include your perspective, as well as the general definitions, as well as what coaching is and is not)
  • Biographical information about you, and your company, as well as any associations you are a part of and any accolades you’ve received
  • Your content and any articles/books you’ve written
  • A welcome CD or other orientation audio
  • Any marketing material that would be valuable for them to have

Intake Packages Range from $50 to $500, so What Should You Charge for Yours for Optimal Life Coaching Income?

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Here are a Few Pointers to Consider:

  • Don’t price your intake fee way beyond the value that the intake package really has for your client (remember I didn’t say ‘cost’, I said VALUE). If the materials and processes supported by the intake package create a perceived value of $100 in the mind of your client (generally) then, it’s probably best to keep the price of your intake near the lower part of the range. Remember, the purpose of your coaching intake package is to ADD value to your client, not just suck more money out of their wallet for your life coaching income!
  • Price your intake fee near 1/2 of your monthly fee that you are charging. (i.e. if you charge $500 per month, go ahead and charge $250 or so for your intake fee). The idea here is that if someone is comfortable enough to pay $X per month for your coaching, they won’t mind paying 1/2 of X one time for some really valuable things that will make your coaching that much better for them and thus increase your personal coach salary.
  • Avoid ‘Macy’s’ pricing with your intake package (i.e. $299, $497, etc.). This will make you look like a schmuck. It’s best generally to avoid this practice in pricing your coaching services, especially the ones that you sell 1 to 1. Nice round numbers and numbers that YOU BELIEVE IN WHOLE-HEARTEDLY are the best practices in life coaching income and personal coach salary setting. You’re not selling cars here and you’re not mass-marketing to people, so don’t act like it.

Life Coaching Income and Personal Coach Salary Go Hand in Hand

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Although there are many factors that will impact your personal coach salary, the intake fee and what you include in your intake package will be significant. Plan how much you are going to charge and what you’ll include in it, and watch your personal coach salary increase almost overnight!

Jeffrey T. Sooey

CEO, JTS Advisors

Founder, Coaches Training Blog community

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