Life Coaching Income – How Much Can You Really Make?

You might be wondering how much life coaches make and what type of life coaching income you can earn. Well, I have two words for you: IT DEPENDS!

Coaches can make a very good living; five figures up to high six-figures per year! According to Forbes.com, 10 to 20 percent of life coaches make six-figure incomes. However, there is no way you can expect to make that much life coaching income when first starting out in the business. It takes a healthy dose of time and plenty of blood, sweat, and tears to build and develop a successful coaching business. To rev up your profits, you need to build up your client base, and gradually increase your session fee as your business and reputation grows.

5 Factors That Determine Life Coaching Income

* The number of clients.

* The amount charged per session.

* The number of sessions you have per client in a specified time period.

* The price and number of group sessions offered.

* The number of additional revenue streams and the amount of passive income.

Should You Start as a Full-Time or Part-Time Coach?

Those two words again – IT DEPENDS! One of the best features of the mentoring business is the ability to start working with clients on the side. To earn the maximum income you can, it is best to coach on a full-time basis. However, if your situation dictates it, you can certainly get your feet wet in the coaching business while maintaining your current employment. Full-time or part-time; it depends on what fits best in your life.

How Much Should You Charge?

The amount you charge is entirely up to you; you need to find a balance between charging too little and too much. Charge too little and potential clients may undervalue your service. Charge too much and you may keep potential clients away. Patrick Williams, of the Institute for Life Coach Training, says in an article in USA Today, that some coaches charge $300 per hour, while others may charge $350 – $600 per month. If you are just establishing yourself in the field, charging $300 per session is probably too much!

The number of sessions you have per client will depend on each client and their needs, and will be a determining factor in your income. The starting point can be four sessions per month and can be changed if needed.

One way to boost revenue is to coach group sessions. Having three or more clients in one session will help build your life coaching income and your practice. These are more attractive to some clients because they pay less per session; they are great for you, because you can potentially make more per session.

How to Accelerate Your Life Coaching Income

Want to see your life coach income skyrocket? Of course you do! Having additional revenue streams can power boost the money you make. You could offer group online sessions by utilizing webinar or teleseminar technology to reach hundreds or thousands of people. You can also create powerful and recurring revenue streams with newsletters, blogs, e-books, and home-study courses.

Life coaching income is the result of a variety of factors. How much you can really make depends on how hard you work, how good you are, and how much passive revenue you generate.

Special BonusLearn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Life Coaching Income: Are You The Tortoise or The Hare?

How you approach your business will affect your life coaching income. There are two main types of life coaching business owners. I like to refer to them as “The Tortoise” and “The Hare.” The motto of the classic story about the turtle and the rabbit who race each other is that slow and steady wins the race. If your style is more similar to the Hare’s style, don’t worry. The race could have gone either way. The key is to identify your style and adapt your business plan to make sure you maximize your strengths and know how to navigate your weaknesses.

How To Maximize Your Life Coaching Income If You Are Hare

The style of the Hare is someone who is willing to take on any challenge without much thought. The motto of this coach is “See a goal, achieve a goal.” One of the biggest challenges these folks have is the Shiny Object Syndrome. Every opportunity looks great. These folks are naturally gregarious, great at networking, and makes sales easily. Your style is best suited to speaking and networking to get new business.

Your style is best suited to speaking and networking to get new business and make sure you implement systems so the details don’t fall through the cracks.

How To Maximize Your Life Coach Income If You Are The Tortoise

If your style is slow and steady wins the race and you have the patience of a saint, you’re probably also great with managing the details. You have the ability to focus for a long time, and your long term vision will allow you to persevere the ups and downs of the average life coaching income.

Your style is best suited to using internet strategies to generate leads for new clients and business instead of doing what you probably dread most is meeting people for the first time. In this way you could potentially create systems to create enough life coaching income for you and a team of coaches.

Whatever your style, creating a life coaching income is more about creating a plan and taking action on a regular basis. Like the Hare realized too late; don’t take a nap right before the finish line.

Would you like an endless stream of new coaching clients? Simply fill out the form to the right with your first name and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Colette Seymann
JTS Advisors Designated Accountability Coach

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The Triple S Plan To Boost Your Life Coaching Income

How The Triple S Plan Can Boost Your Life Coaching IncomeIs your life coaching income enough? Can you afford to make coaching your full-time profession, or do you have to stick with another job to pay your bills? If coaching is meaningful in your life, you know it is critical to maximize the income that your coaching brings you so that you can comfortably go on doing it. The triple S plan will supercharge your productivity and in consequence, your income.

Systematize All You Can

Setting up systems for everything you do repetitively will increase your efficiency and your productivity, and thus your life coaching income. Systems are basically ordered plans for what needs to be done at each step along the way. You can have an intake system for new clients. You can have various follow-up systems for leads from different sources. You can have a system that you take your clients through during their actual coaching program. Anything you do repeatedly deserves a system. Figure out and write down all the steps you use. It will take a big chunk of time when you first do it, but it will pay huge dividends.

Scripts Will Increase Your Life Coaching Income

Do scripts connote infomercials and boring speeches to you? Well, forget those. A script is defined as words in sequence that have meaning. In this case, the scripts you need to write are actually a subset of the systems you will be setting up. Take each system and make a list of the conversations you have repeatedly within it. These will include your complimentary sessions, your elevator speech, your responses to objections when you are selling your programs, and many many others. It will be a long list, but make a start. People respond in predictable ways, and with trials and error and practice, you will find the words to predictably get the responses you want to increase your life coaching income.

Stick-To-Itiveness Will Grow Your Client Roster

Not a real word, I know. But absolutely critical to increase a life coach’s income. Master sales trainers will tell you not to give up until your potential client “buys or dies.” As a coach, it’s more accurate and considerably more palatable to say don’t give up until your potential client buys or tells you in no uncertain terms that he isn’t interested and doesn’t want to hear from you again. But if you persist in showing interest and building a relationship over time with your perspective client, your persistence may pay off in the form of a new client.

Your life coaching income doesn’t depend only on your coaching skills. It also depends on your business practices. Get started on the Triple S plan right away and let me know how much your bottom line grows.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach

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The 5 Most Under-Utilized Tools For Increasing Your Life Coaching Income

Tools in Increasing Your Life Coaching Income | Image by StayonSearchAlthough you can increase your life coaching income in a number of ways, there are tools that coaches often forget during the prospecting or enrolling process that would make a huge difference in their coaching income. These have to do with tools that are readily available to all of us. Voice accounts for 38% of face-to-face communication, and even more with voice-to-voice communication as many life coaches use. Simply synchronizing your voice with your clients’ not only improves your enrollment ratio and life coaching income, but also helps you get better results.

5 Keys To Synchronizing Your Voice

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1. Tone: Emotions are commonly conveyed through the tone of your voice. Tune into your clients’ voice, get a feel for the emotion they might be feeling, and try using the same tone.
2. Volume: Notice whether your client is speaking in a loud or quite voice. If your client is speaking in loud voice and you speak quietly, he may perceive you as meek or nervous. Match his volume and you will surely find much more in common with your added enthusiasm.
3. Speed: A thoughtful, slow speaking person can be very uncomfortable when speaking with a fast talker. Matching someone’s rate of speech is similar to walking with them at the same pace.
4. Pitch: Voice pitch is a way to change someone’s energy level. The higher the pitch and volume, the more excited people are likely to feel. A lower pitch will often portray a greater sense of stability or confidence.
5. Rhythm: Rhythm can vary from a melodic, sing-song voice to a pragmatic, matter-of-fact voice.

A Warning Before You Use Voice Synchronization To Increase Your Life Coaching Income

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Using these tools may sound like a great way to increase your life coaching income, and they are. Before you use them, however, make sure your motive is pure. These techniques will greatly improve your level of rapport when you use them properly, or annoy people if used without discretion. You don’t want to mimic a Scottish accent if you don’t have one, or talk with a lisp or stutter just because your client does. Remember that the name of the game is connecting, and the rest will follow.

By the way… you’re invited to claim your FREE step-by-step “Life Coach Salary Secrets” video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Colette Seymann
JTS Advisors Designated Accountability Coach

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Are You Accidentally Sabotaging Your Life Coaching Income?

Your life coaching income depends on total commitment Are you a new coach who is feeling discouraged because your life coaching income hasn’t increased as quickly as you expected it to?   Do you wonder why your coaching prospects don’t sign up for coaching with you after a really effective complimentary session?  Do you feel like you’ll never make enough to leave your day job?  What’s going on?

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Your life coaching income depends on total commitment from you

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Right now, you may be thinking you already know that your life coaching income depends on total commitment to your client’s success.  And maybe you might even be feeling a little aggrieved, and be arguing  that you are totally committed to your clients’ success.”  Well, both are probably true.  But that isn’t the total commitment I’m talking about, and it isn’t enough to get and keep clients.

Early in my coaching career, when I was doing my accountability training, I told one of my accountability coaches how frustrated I was that I hadn’t kept all my commitments.  His response?  “That’s why you have an accountability coach–it’s because you need help to keep your commitments.”  He went on to ask why I would ever expect anyone to want accountability coaching from me if I thought everyone should be able to provide it for themselves!  I wasn’t walking my talk, and I didn’t even realize it.  Are you walking your talk?

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How do you convey your total commitment?

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If you don’t absolutely believe that your coaching will benefit your prospect, why would you expect your prospect to believe it?  You’ve no doubt heard a lot about the law of attraction.  Well, here is somewhere you can really see it work.  If you are vibrating with the energy of uncertainty, that is what you attract in your prospect, and that prospect is very unlikely to become a client.  If, on the other hand, you are vibrating with the energy of certainty that your coaching will move your prospect forward, that certainty is what will resonate in your prospect.  That prospect will have a hard time walking away from that positive energy and turning down the opportunity to work with you.

Be totally committed to the value of coaching.  Know it in your core.   Your conversion rate will increase and your life coaching income will increase right along with it.

Special BonusLearn 32 ‘Guru’ Transformation Techniques when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to become a life coach in 30 days.

Dorine G Kramer
JTS Advisors Strategy and Accountability Coach

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Life Coaching Income: How Do You Win The Number’s Game?

life coaching income: how to make money“How much will my life coaching income be?” is a question I hear often from new coaches and from people considering coaching as a career.  The answer is, it depends.  It depends first on what coaching model you are following.  Let’s look at two possibilities.

New Coaches Can Work on Someone Else’s Team

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One model for earning a life coaching income is to work in someone else’s company.  If someone else is providing you clients, or leads for clients, it eliminates a potential hurdle for you, but you will only get part of the client fees.  For instance, if the client is paying $300 per month for one-on-one coaching, your agreement might be to split the fee 50-50 with the company for clients they send you.  In that case, if you want a life coaching income of $2000 per month, you would need to be coaching 12-14 clients on a regular basis.

Now, that may sound like a lot of clients for not much money, but consider a few facts.  First, with this model you don’t need to do any marketing or advertising to get clients.  Second, you might only be working with each client every other week, in half hour sessions.  Granted, you may need to schedule longer sessions when you are starting out, but as the number of clients increases, so will your experience, and you will quickly learn how to get results for your clients in half hour segments.  So, you will be able to fit your coaching into 1-2 days twice a month and have a life coaching income to supplement your day job.  Third, and particularly important for new coaches, you can have ongoing support, mentoring, and training from the company you are working for.

Earning a Life Coaching Income on Your Own

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A different and more usual model for life coaching is to go into business for yourself.  All of your client’s fees would then go to you, so obviously your income from the same 12-14 clients would be doubled.  If you choose to work with each client twice a month rather than every week, you could coach as many as thirty to forty clients per month in about 10 hours per week, and quadruple your coaching income.

Now, $300 per month is a pretty low fee for coaching.  Consider what happens to your life coaching income when you raise your low $300 per month fee to a more usual $450 per month, with just your original 12-14 clients.   Your income jumps to around $6000 per month!  Pretty exciting, isn’t it?

Now you’ve seen some numbers.  You’ve seen some pros and cons.  It’s up to you to make a choice, take action, and make your life coaching income a reality.

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit.  Go HERE to get it FREE.

Dorine G. Kramer

JTS Advisors Certified Strategy and Accountability Coach

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How to Increase Your Life Coaching Income: Four Ways to Lead New Clients to Your Life Coaching Business

The biggest fear most coaches have about promoting their life coaching business is that they will come across like a used car salesman.  Let’s face it, you probably got into the life coaching business because you wanted to make a difference for others.  Sure you need to be able to create some type of life coaching income, but how do you do it without becoming overly self promotive or pushy?  If you focus on providing what your clients want and need, your life coaching income will increase.  Find out what their greatest fears, hopes, and aspirations are.  Here are some easy ways to do that:

Use Online Dialogues to Promote Your Life Coaching Business

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Life Coaching Business Tip #1:

Don’t focus on your life coaching income; focus on finding out how to help your clients.  The obvious way to do this is to talk to them and ask them.  You can do this in a number of ways, including having an online dialogue via Twitter, Facebook, blogs, or other forums.

Use Free Online Survey Services Such as SurveyMonkey.com to Increase Your Life Coaching Income

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Life Coaching Business Tip #2:

Another way to get to know your clients is via an online survey using SurveyMonkey.com, and it won’t hurt your life coaching income because it’s free.  The key to getting people to respond is to make sure you give them some type of value first, so they know that the information they give to you will be helpful to them later.  They’ll be happy to help you, help themselves.

Know Your Target Life Coaching Business Market – Not Sure Who to Target?  Give Out Free Sessions

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Life Coaching Business Tip #3:

If you want to learn about someone in depth, coach them.  If you have existing clients in you niche market, it’s easy.  But what if you don’t have any of these clients yet?  And although it might not immediately impact your life coaching income, you give a group of people from your target market a few free coaching sessions.  Remember, the key to effective marketing is to give away your best stuff.  Personally, I would rather coach a few extra people and talk to them about what matters most than put a lot of effort into an online campaign without really knowing what my target market wants.

Form a Focus Group to Get in Front of Your Niche Life Coaching Business Market

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Life Coaching Business Tip #4:

A more targeted way to get in front of your niche market is to form a focus group or training that is specifically designed for them.  Of course you need to make sure to answer the question, “What’s in it for me to show up?”  If your focus group is targeting people who want to loose weight, for example, offer them a free session for showing up or a discount on the product you are developing.  And if these free sessions go well, you can start seeing an increase in your life coaching income before you even launch your product or service.

The key to a healthy life coaching income is knowing who your target market is, and being able to deliver what they need.  If you can do that, you’ll have all the life coaching business you could want.

Colette Seymann

JTS Advisors Designated Accountability Coach

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The Biggest Threat to Your Life Coaching Business: Is Undervaluing the Power of Coaching Limiting Your Life Coaching Income?

What’s The Biggest Risk to Your Life Coaching Income?

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Of all the risks to your life coaching business, one of the biggest challenges to a decent life coaching income is your own beliefs. Do you really believe coaching is something worth paying for? How are you communicating beliefs with your clients? Here are top three dangers to your life coaching business and solutions to increase your life coaching income.

The Three Beliefs that Pose Danger to Your Life Coaching Business and Ways to Overcome Them

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Life Coaching Business Risk #1: Undervaluing the benefits of your free sessions. If you believe that free sessions are about increasing your life coaching income by gaining new clients, you’re only partly right. The purpose of a free session is to show potential clients the experience they’d have with you as their coach. You want to make sure your potential clients know that no matter what, you are committed to providing massive value for them in that session, whether they chose to enroll or not.

Life Coaching Business Risk #2: Undervaluing the importance of each of your coaching sessions. Once you’ve enrolled your client into coaching the pressure is off, right? Wrong. If you really want to make a difference in the lives of others, you need to make sure you show up for every session prepared to provide a result for that client. You are the leader and you set the expectations. If you’re not up for the challenge, how do you expect your clients to be fully engaged? The only way to enjoy the life coaching income you earn is to make a powerful difference in your clients’ lives every time you coach them.

Life Coaching Business Risk #3: Undervaluing the importance of getting coaching for yourself. Why do so few coaches pay for coaching? If you really believe that what you’re doing is so powerful, then why wouldn’t you give yourself that gift? One problem is that many coaches feel that they know enough to coach themselves. And while this may be true, it’s also true that you can’t see your blind spots. If you’re not earning the life coaching income you want, you’re not doing what you need to do to achieve that goal.

Become Fully Committed in Your Life Coaching Business and Watch Your Life Coaching Income Grow

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If you really want to see your life coaching business grow, make sure you aren’t underestimating the value of coaching. If you aren’t fully enrolled in the process, it will be difficult to enroll others. And once you have more confidence in your own abilities to provide value, your life coaching income will reflect the contribution you are making to others.

Colette Seymann

JTS Advisors Designated Accountability Coach

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Habits: The Key to Success in Your Life Coaching Business and Your Life Coaching Income

Habits are key to success in your life coaching business, and to producing a life coaching income. Most of what we do every day is out of habit. Do you ever stop to think about how many things we do on a daily basis that we take for granted? Brushing our hair and teeth, getting dressed before we go outdoors, and even checking our messages, once established requires minimal energy. The key to success in your life coaching business is identifying habits that are holding you back from a successful career and life coaching income, and which habits need to be developed.

Identify Habits that Are Holding You Back in Your Life Coaching Business

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The first step in developing habits to help your life coaching business grow to the next level is identifying which habits are holding you back. What do you do on a regular basis that doesn’t produce a life coaching income? What time wasters keep you from getting more out of your day? Make a list of these items and approximate how much time is wasted on a daily and weekly basis.

Discover What Habits Will Contribute To Your Life Coaching Income

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The next step is to identify which habits you need to add or do more of that will benefit your life coaching business. Make sure you identify habits that will contribute to your life coaching income both in the short term and in the long term. Make a list and write these habits down.

Replace Old Habits with New Ones and Watch Your Life Coaching Income Soar

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It’s easier to replace old life coaching business habits with new habits rather than just removing the habits. Look at your lists, and see where you can switch old habits with those that will increase your life coaching income. Awareness is great, but without action nothing will change. You also need to make sure you monitor your progress and get some accountability.

Once you have implemented habits, you can actually start ramping up the progress in your life coaching business. Just like brushing your teeth daily will help keep your teeth in good health, consistent prospecting in your business will keep your life coaching income healthy. Just think about the results over time if you consistently picked up the phone from 10am-noon on a daily basis, without having to think about it. No forgetting, no excuses. It just happens. The best thing is that you can choose to decide what your habits become.

Colette Seymann

JTS Advisors Designated Accountability Coach

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Personal Coach Salary Keys: The Pricing and Design of Your Intake Fees and Package For Life Coaching Income

The Final Puzzle Piece in Your Life Coaching Income: The Intake Package

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When you are thinking about your intake fee, remember that your personal coach salary is affected by everything you do, including this simple little intake fee. What you include or don’t include in your intake package can indeed cost you some of your life coaching income.

Remember that your life coaching income is based upon your clients’ perception of the value they are getting from the coaching relationship, as well as their perception of you. You can affect your personal coach salary by using what you include in your intake package to affect these perspectives. If your client sees you in a positive light even before they start coaching with you, will they not be more likely to stay in coaching with you? Will they not refer more business to you? Will they not be happier to pay your nice life coaching income?

Things to Include in Your Intake Package to Boost Your Personal Coach Salary:

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  • Assessments
  • Welcome Letter (from you)
  • Information about coaching (include your perspective, as well as the general definitions, as well as what coaching is and is not)
  • Biographical information about you, and your company, as well as any associations you are a part of and any accolades you’ve received
  • Your content and any articles/books you’ve written
  • A welcome CD or other orientation audio
  • Any marketing material that would be valuable for them to have

Intake Packages Range from $50 to $500, so What Should You Charge for Yours for Optimal Life Coaching Income?

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Here are a Few Pointers to Consider:

  • Don’t price your intake fee way beyond the value that the intake package really has for your client (remember I didn’t say ‘cost’, I said VALUE). If the materials and processes supported by the intake package create a perceived value of $100 in the mind of your client (generally) then, it’s probably best to keep the price of your intake near the lower part of the range. Remember, the purpose of your coaching intake package is to ADD value to your client, not just suck more money out of their wallet for your life coaching income!
  • Price your intake fee near 1/2 of your monthly fee that you are charging. (i.e. if you charge $500 per month, go ahead and charge $250 or so for your intake fee). The idea here is that if someone is comfortable enough to pay $X per month for your coaching, they won’t mind paying 1/2 of X one time for some really valuable things that will make your coaching that much better for them and thus increase your personal coach salary.
  • Avoid ‘Macy’s’ pricing with your intake package (i.e. $299, $497, etc.). This will make you look like a schmuck. It’s best generally to avoid this practice in pricing your coaching services, especially the ones that you sell 1 to 1. Nice round numbers and numbers that YOU BELIEVE IN WHOLE-HEARTEDLY are the best practices in life coaching income and personal coach salary setting. You’re not selling cars here and you’re not mass-marketing to people, so don’t act like it.

Life Coaching Income and Personal Coach Salary Go Hand in Hand

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Although there are many factors that will impact your personal coach salary, the intake fee and what you include in your intake package will be significant. Plan how much you are going to charge and what you’ll include in it, and watch your personal coach salary increase almost overnight!

Jeffrey T. Sooey

CEO, JTS Advisors

Founder, Coaches Training Blog community

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