The biggest fear most coaches have about promoting their life coaching business is that they will come across like a used car salesman.  Let’s face it, you probably got into the life coaching business because you wanted to make a difference for others.  Sure you need to be able to create some type of life coaching income, but how do you do it without becoming overly self promotive or pushy?  If you focus on providing what your clients want and need, your life coaching income will increase.  Find out what their greatest fears, hopes, and aspirations are.  Here are some easy ways to do that:

Use Online Dialogues to Promote Your Life Coaching Business

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Life Coaching Business Tip #1:

Don’t focus on your life coaching income; focus on finding out how to help your clients.  The obvious way to do this is to talk to them and ask them.  You can do this in a number of ways, including having an online dialogue via Twitter, Facebook, blogs, or other forums.

Use Free Online Survey Services Such as SurveyMonkey.com to Increase Your Life Coaching Income

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Life Coaching Business Tip #2:

Another way to get to know your clients is via an online survey using SurveyMonkey.com, and it won’t hurt your life coaching income because it’s free.  The key to getting people to respond is to make sure you give them some type of value first, so they know that the information they give to you will be helpful to them later.  They’ll be happy to help you, help themselves.

Know Your Target Life Coaching Business Market – Not Sure Who to Target?  Give Out Free Sessions

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Life Coaching Business Tip #3:

If you want to learn about someone in depth, coach them.  If you have existing clients in you niche market, it’s easy.  But what if you don’t have any of these clients yet?  And although it might not immediately impact your life coaching income, you give a group of people from your target market a few free coaching sessions.  Remember, the key to effective marketing is to give away your best stuff.  Personally, I would rather coach a few extra people and talk to them about what matters most than put a lot of effort into an online campaign without really knowing what my target market wants.

Form a Focus Group to Get in Front of Your Niche Life Coaching Business Market

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Life Coaching Business Tip #4:

A more targeted way to get in front of your niche market is to form a focus group or training that is specifically designed for them.  Of course you need to make sure to answer the question, “What’s in it for me to show up?”  If your focus group is targeting people who want to loose weight, for example, offer them a free session for showing up or a discount on the product you are developing.  And if these free sessions go well, you can start seeing an increase in your life coaching income before you even launch your product or service.

The key to a healthy life coaching income is knowing who your target market is, and being able to deliver what they need.  If you can do that, you’ll have all the life coaching business you could want.

Colette Seymann

JTS Advisors Designated Accountability Coach

Technorati Tags: Life Coaching Business, Life Coaching Income

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What’s The Biggest Risk to Your Life Coaching Income?

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Of all the risks to your life coaching business, one of the biggest challenges to a decent life coaching income is your own beliefs. Do you really believe coaching is something worth paying for? How are you communicating beliefs with your clients? Here are top three dangers to your life coaching business and solutions to increase your life coaching income.

The Three Beliefs that Pose Danger to Your Life Coaching Business and Ways to Overcome Them

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Life Coaching Business Risk #1: Undervaluing the benefits of your free sessions. If you believe that free sessions are about increasing your life coaching income by gaining new clients, you’re only partly right. The purpose of a free session is to show potential clients the experience they’d have with you as their coach. You want to make sure your potential clients know that no matter what, you are committed to providing massive value for them in that session, whether they chose to enroll or not.

Life Coaching Business Risk #2: Undervaluing the importance of each of your coaching sessions. Once you’ve enrolled your client into coaching the pressure is off, right? Wrong. If you really want to make a difference in the lives of others, you need to make sure you show up for every session prepared to provide a result for that client. You are the leader and you set the expectations. If you’re not up for the challenge, how do you expect your clients to be fully engaged? The only way to enjoy the life coaching income you earn is to make a powerful difference in your clients’ lives every time you coach them.

Life Coaching Business Risk #3: Undervaluing the importance of getting coaching for yourself. Why do so few coaches pay for coaching? If you really believe that what you’re doing is so powerful, then why wouldn’t you give yourself that gift? One problem is that many coaches feel that they know enough to coach themselves. And while this may be true, it’s also true that you can’t see your blind spots. If you’re not earning the life coaching income you want, you’re not doing what you need to do to achieve that goal.

Become Fully Committed in Your Life Coaching Business and Watch Your Life Coaching Income Grow

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If you really want to see your life coaching business grow, make sure you aren’t underestimating the value of coaching. If you aren’t fully enrolled in the process, it will be difficult to enroll others. And once you have more confidence in your own abilities to provide value, your life coaching income will reflect the contribution you are making to others.

Colette Seymann

JTS Advisors Designated Accountability Coach

Technorati Tags: Life Coaching Business, Life Coaching Income

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Habits are key to success in your life coaching business, and to producing a life coaching income. Most of what we do every day is out of habit. Do you ever stop to think about how many things we do on a daily basis that we take for granted? Brushing our hair and teeth, getting dressed before we go outdoors, and even checking our messages, once established requires minimal energy. The key to success in your life coaching business is identifying habits that are holding you back from a successful career and life coaching income, and which habits need to be developed.

Identify Habits that Are Holding You Back in Your Life Coaching Business

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The first step in developing habits to help your life coaching business grow to the next level is identifying which habits are holding you back. What do you do on a regular basis that doesn’t produce a life coaching income? What time wasters keep you from getting more out of your day? Make a list of these items and approximate how much time is wasted on a daily and weekly basis.

Discover What Habits Will Contribute To Your Life Coaching Income

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The next step is to identify which habits you need to add or do more of that will benefit your life coaching business. Make sure you identify habits that will contribute to your life coaching income both in the short term and in the long term. Make a list and write these habits down.

Replace Old Habits with New Ones and Watch Your Life Coaching Income Soar

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It’s easier to replace old life coaching business habits with new habits rather than just removing the habits. Look at your lists, and see where you can switch old habits with those that will increase your life coaching income. Awareness is great, but without action nothing will change. You also need to make sure you monitor your progress and get some accountability.

Once you have implemented habits, you can actually start ramping up the progress in your life coaching business. Just like brushing your teeth daily will help keep your teeth in good health, consistent prospecting in your business will keep your life coaching income healthy. Just think about the results over time if you consistently picked up the phone from 10am-noon on a daily basis, without having to think about it. No forgetting, no excuses. It just happens. The best thing is that you can choose to decide what your habits become.

Colette Seymann

JTS Advisors Designated Accountability Coach

Technorati Tags: Life Coaching Business, Life Coaching Income

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The Final Puzzle Piece in Your Life Coaching Income: The Intake Package

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When you are thinking about your intake fee, remember that your personal coach salary is affected by everything you do, including this simple little intake fee. What you include or don’t include in your intake package can indeed cost you some of your life coaching income.

Remember that your life coaching income is based upon your clients’ perception of the value they are getting from the coaching relationship, as well as their perception of you. You can affect your personal coach salary by using what you include in your intake package to affect these perspectives. If your client sees you in a positive light even before they start coaching with you, will they not be more likely to stay in coaching with you? Will they not refer more business to you? Will they not be happier to pay your nice life coaching income?

Things to Include in Your Intake Package to Boost Your Personal Coach Salary:

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• Assessments
• Welcome Letter (from you)
• Information about coaching (include your perspective, as well as the general definitions, as well as what coaching is and is not)
• Biographical information about you, and your company, as well as any associations you are a part of and any accolades you’ve received
• Your content and any articles/books you’ve written
• A welcome CD or other orientation audio
• Any marketing material that would be valuable for them to have

Intake Packages Range from $50 to $500, so What Should You Charge for Yours for Optimal Life Coaching Income?

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Here are a Few Pointers to Consider:

• Don’t price your intake fee way beyond the value that the intake package really has for your client (remember I didn’t say ‘cost’, I said VALUE). If the materials and processes supported by the intake package create a perceived value of $100 in the mind of your client (generally) then, it’s probably best to keep the price of your intake near the lower part of the range. Remember, the purpose of your coaching intake package is to ADD value to your client, not just suck more money out of their wallet for your life coaching income!

• Price your intake fee near 1/2 of your monthly fee that you are charging. (i.e. if you charge $500 per month, go ahead and charge $250 or so for your intake fee). The idea here is that if someone is comfortable enough to pay $X per month for your coaching, they won’t mind paying 1/2 of X one time for some really valuable things that will make your coaching that much better for them and thus increase your personal coach salary.

• Avoid ‘Macy’s’ pricing with your intake package (i.e. $299, $497, etc.). This will make you look like a schmuck. It’s best generally to avoid this practice in pricing your coaching services, especially the ones that you sell 1 to 1. Nice round numbers and numbers that YOU BELIEVE IN WHOLE-HEARTEDLY are the best practices in life coaching income and personal coach salary setting. You’re not selling cars here and you’re not mass-marketing to people, so don’t act like it.

Life Coaching Income and Personal Coach Salary Go Hand in Hand

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Although there are many factors that will impact your personal coach salary, the intake fee and what you include in your intake package will be significant. Plan how much you are going to charge and what you’ll include in it, and watch your personal coach salary increase almost overnight!

Jeffrey T. Sooey

CEO, JTS Advisors

Founder, Coaches Training Blog community

Technorati Tags: Life Coaching Income, Personal Coach Salary

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Life coach salaries are based upon more than just creating and selling an intake package along with your coaching services, but if you do the math, you’ll see that an intake package can make a tremendous impact on life coaching income. Let’s do some math on your life coaching income: If you sign up 12 new clients per year and charge an extra $250 per client for your life coaching intake package, that’s an extra $3,000 per year income (part of which, of course, will defray the costs involved with your coaching intake materials). If 2 of those clients get more value from your coaching because of the intake package you created for them and therefore refer another coaching client to you, and each of those two coaching clients amounts to another $2,000 in revenue to you, then you’ve got another $4,000 in life coaching income for that year specifically because of your intake package. If two out of those 12 coaching clients stay with you an extra 4 months each as a result of the value they get in your coaching intake materials and your coaching fees are, let’s say $500 per month, then your intake package caused you another $4,000 in coaching revenue.

Let’s Add Up the Increase in Life Coaching Income:

Charges for Intake Materials: $3,000.00
Referral Income: $4,000.00
Extra Months of coaching income from current clients: $4,000.00

Extra coaching income for the year: $11,000.00

The verdict on intake packages affecting your life coach salaries?

GUILTY AS CHARGED!

Read more below for the details on how to use the intake package to help you increase your life coaching income…

How to Increase Your Life Coach Salaries by Getting Your Clients to Pay Extra For The Intake Package

Life coaching income is about planning and timing. When your new client signs up for coaching, they have no idea what to expect, and they are going to be in a ‘yes’ mode (heck, they just said ‘yes’ to coaching with you). The point is that your clients have already made the biggest leap of faith and the biggest perceived risk once they signed up for coaching with you. Once you’ve sold the coaching, getting your new client to say yes to paying for the intake package is not such a big deal (but remember, it will be a big deal to those of you who want bigger life coach salaries). Think of it this way: Would you buy a $40 tie? Perhaps, but chances are, that sounds a little stiff, even if you regularly dress up in nice clothing. However, imagine that you’ve just paid $375 for a new suit, and then your salesperson brings you a tie that’s $40. Now that $40 tie doesn’t seem like it’s so expensive… not such a big deal now, is it?

Presenting The Intake Package to Your Client for More Life Coaching Income

Part of presenting the intake package to your client is going to be timing. As I eluded to before, make sure you let them know about the intake package after you get them to agree to pay your coaching fees, etc. Beyond that, make sure you tell them about these facets of the intake package/fees in this order, and you’ll see your life coach salaries increase:

1. Break it to them that there is an intake fee in your coaching; mention the amount, but that it is only a one time thing.
2. Explain that the intake fee helps to cover both the cost of the extra time you spend to get the coaching relationship started, the administrative costs for creating their ‘file’, as well as covers the hard costs of all their intake material and intake package.
3. Mention all the valuable things that you include in their intake package (you can also mention the approximate prices of any of those items if they impress the vast value/cost to you that the item embodies).

The point of the intake package issue is to remember that every little bit of income counts in your life coach salaries. You can’t ever afford to skimp on the value you add to your client and you can’t afford to skimp on what you charge either in order to make your life coaching income enough to sustain you and those you care about.

Jeffrey T. Sooey
CEO, JTS Advisors
Founder, Coaches Training Blog community

Technorati Tags: Life Coach Salaries, Life Coaching Income

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If you want to know how to get life coach clients and increase your life coaching income, you must overcome the fear of rejection.  The key to how to get life coach clients is to make calls, schedule free sessions, and enroll clients.  The most common reason why people don’t take the action they need to do is because they fear rejection.  Lack of action will affect your life coaching income.  Here are the 3 keys to overcoming the fear of rejection:  

To Understand How to Get Life Coach Clients You Must Understand the Emotional Implications of Feeling Rejected

1. The first step in how to get life coach clients and increase your life coaching income is to understand that the feeling of rejection is an emotional storm that you set off.  You must decide not to allow this limiting feeling or emotion control your life.  You must not set rules that make it possible for you to feel rejected.  You choose.  For example, if you set your rules to feel rejection if someone says “no” to your product or service, then you may feel rejected often.  The opposite is true if you set your to feel accepted.

If You Know How to Get Life Coach Clients Use the Techniques for Change on Yourself

2. The next step in overcoming rejection is to fully understand why you must change your feelings toward rejection.  You may know how to get life coach clients to do this, but most coaches don’t use the same techniques to help themselves.  What’s the price you will have to pay if you don’t change?  What will you be able to accomplish if you let the fear of rejection go?  What will your life coaching income be?  Associate massive pain to not changing, and massive pleasure to letting go of your fear.  

Increase Your Life Coaching Income by Developing New Rules

3. The last step will help increase your life coaching income.  You must create a new set of rules that make it tougher to feel rejected.  Some believe rejection means not getting approval which makes it easy for them to feel rejected!  Change the rules and make it impossible to feel rejected.  For example, you can decide that someone has to show you that you consistently violate your own standards or values for you to feel rejected.  With that belief system would trying to figure out how to get life coach clients seem much less stressful?  Condition yourself to truly believe your new rules.

The key to knowing how to get life coaching clients and taking action is letting go of the fear of rejection.  Imagine what this will do for your life coaching income.  When rejection seems unavoidable, remember, most successful people have experienced massive rejection.  Sylvester Stalone was turned down by over 1000 agents, and eventually wrote a movie so he could star in it.  After more rejection one company finally said they would make the film, but only if he agreed not to star in it.  Don’t allow the fear of rejection to stop you from achieving your dreams. 

Colette Seymann

JTS Advisors Accountability Coach

Technorati Tags: How to Get Life Coach Clients, Life Coaching Income

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Life Coaching Income: No Time to Waste

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If time is money, then your life coaching income is dependant upon time.   How do you become a job coach who knows how to manage time?  Is there a simple way to leverage your time?  How do you become a job coach who knows how to prioritize, not just for their self but for others as well?  Lack of time really relates to lack of priorities or lack of focus.  Follow these 3 steps to learn how to manage your time and increase your life coaching income.

Step One: Become a Job Coach Who Knows What Matters

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The first step to become a job coach who leverages his time and increases his life coaching income is to identify which activities are important and which are not important.  Some activities may not be important but because of the sense of urgency you place on them, you spend time doing them.  Also make a list of activities that are not urgent or important, but waste your time.

Step Two: Become a Job Coach Who Makes the Commitment

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Once you make a list of things that you do that waste your time, become a job coach who makes the commitment to eliminate these activities.  If you don’t have enough time, you’re allowing less important things to fill up your life.  Coaches who set up their lives so they accomplish the most important things feel more fulfilled and enjoy a more satisfying life coaching income.

Step Three: Earn Life Coaching Income

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Now that you have freed up some time, become a job coach who commits RIGHT NOW to spend a specific number of hours each week on those things that matter most to you.  Once you’ve begun to eliminate the distractions, you need to commit to spending time each week on what’s important.  Otherwise the time will slip through your fingers and you won’t find the time for activities that will increase your life coaching income.

Now that you have become a job coach who has found more time for your life by eliminating unimportant activities you can begin to make a list of the activities, projects, and areas you want to spend time on.  This focus can drastically improve your life coaching income, and you will find that you now have time to spend on getting the results you want.

Colette Seymann

JTS Advisors Accountability Coach

Technorati Tags: Become a Job Coach, Life Coaching Income

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