Technorati Tags: life coach marketing, Life Coaching Business

Life coach marketing is the way you educate your ideal clients and attract them to you. You need a planned campaign, strategic, well designed and carefully executed, to get the best results from your marketing. For most of us, online marketing has become, or will become, a mainstay, no matter what else is included in the campaign. And increasingly, social media like Facebook, Twitter and YouTube are moving from the realm of an individual’s personal life and becoming significant in the realm of a successful marketing mix.

A Social Media Presence Lends Credibility

What is the first thing you say when someone tells you about a service provider you don’t know? If you are like most people nowadays, you probably say “I’ll check him out online.” And how do you feel if you sit down at your computer, google the name and ….no social media connection comes up? Frustrated probably, but even more importantly, wondering how credible he can possibly be if he doesn’t even have a Facebook page. Your life coach marketing needs the credibility and transparency of a social media presence, so clients and potential clients can see that you are a real person and have something to offer them.

Your Life Coach Marketing Needs Social Media Because “Everyone’s Doing It”

The most recent statistics I saw on social media are mind boggling: 600 million use Facebook, 190 million use Twitter, 70 million use LinkedIn, and more than a billion YouTube videos are watched every day. Social media is the great equalizer. Everyone has access, and it’s a way for you to connect with all sorts of people to whom you would not normally have access. You can contact anyone from your doctor to a major coach guru to the dry cleaners down the street, and if you “friend” them you can begin to build a relationship.

Social Media Keeps You Up To Date About Your Industry

With so much changing on a daily and even a minute to minute basis, social media helps your life coach marketing to be responsive to up to date information from sources within your industry. When a guru you follow releases a new product or program, you’ll know about it. When someone makes a comment about you, you’ll know about it. That gives you the power not only to acknowledge the positive comments that people make, but the opportunity to immediately reframe anything that might damage your life coaching marketing or branding.

Social media is quickly becoming a mainstay in life coach marketing. Love it or hate it, you had better get moving and start using it, or you’ll be left behind.

Would you like an endless stream of new coaching clients? Simply fill out the form to the right with your first name and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach

Technorati Tags: life coach marketing, Life Coaching Business

Life coach marketing has to continue whether or not you are feeling inspired, if you want your business to succeed. Do you write and publish a blog as part of your online marketing plan? If you do, you probably know that posting every day is most effective in building your tribe and your presence in the search engines. It’s certainly easiest to write articles when you are feeling inspired, but if you are writing 5-7 blogs a week it can be a challenge to find that inspiration. So what can you do to get your creative juices flowing when you feel stuck?

Life Coach Marketing Is Based On Life

When you can’t come up with anything to write about, take some time away from your computer. It doesn’t have to be a long time, 15 or 20 minutes might be enough. But give yourself a change of scenery–take a walk, sit on your porch and escape with a fantasy novel, play with your children or your dog, call a friend. Take off your writer hat and put on your observer hat or coach hat. Then treat what you see and hear as a sort of lateral thinking puzzle. You know, the kind of word puzzle where you are presented with a scenario and you have to explain it by thinking out of the box. Ordinary events can become fodder for your life coach marketing when you look at them in new ways.

Let Other Blogs Inspire You

Another great source of inspiration for your life coach marketing blog is other blogs, newsletter articles or ezines. Obviously you would never just copy some other life coach’s marketing materials word for word. You can use them for ideas, though. Look at as many other relevant articles as you have time for. You will find topics that inspire you, stories that give you ideas for things you think are important to write about, reminders of stories of your own clients’ challenges and successes that you might want to talk about. Writing on an idea from another blog also has the advantage of backlinks when you quote someone else’s material, improving your SEO and getting more people to see your materials.

Keep An Idea File

When you see a film or a play, keep on the look out for dialogue or lessons that strike you as possible blog inspirations. If you listen to talk radio or country music, listen with your life coach’s ear. When something catches your attention, even if you aren’t sure how it will fit in with your life coach marketing blog, jot it down or dictate it into a digital recorder you carry with you. Keep your ideas all together in one place and if you are stumped for a blog topic, have a look at what you’ve saved. Often, one of those snippets will be just the kernel you need for a blog subject.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach

Technorati Tags: life coach marketing, Life Coaching Business

When you are developing your life coach marketing plan, one of the most critical elements is choosing a name for your business. For some, their business names seems obvious. For others though, the decision can be extremely challenging. So here is some information on “what’s in a name” in terms of marketing your life coaching business.

Know Your Life Coach Marketing Niche To Find A Name

If you are training as a life coach, or in the early stages of your coaching career, you are probably still coaching everyone who comes to you. You might not even know yet what particular type of coaching you want to do. But if you are planning on marketing your services on the internet and you want to be successful, you must choose a niche for your life coach marketing. Marketing to everyone won’t attract anyone, because marketing works by appealing to prominent emotions. A 40 year old stay at home mom and a 40 year old single businesswoman probably won’t be drawn by the same name or the same advertising. Take the time to really explore the clients in your niche. Find their fears, frustrations and desires, and design a name for your business that addresses their particular emotional hot buttons.

Your Business Name Should Make You Easy To Find

The business name you select for your life coach marketing should make it easy for your potential clients to find you online. Once you’ve identified your niche, make a list of possible keywords that you might want to include in the name you eventually choose. These should be derived from those fears frustrations and desires you found within your niche clients. You can then use the Google keyword search tool to narrow your list before you start searching for url availability.

Naming your business is simple in concept. With SEO to consider, however, as well as the connotations and emotional impact of the words you choose and the actual availability of the name, you do need to take a lot of factors into account. Thankfully, life coaches marketing both online and offline can use the internet to help maximize their success.

Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach

Technorati Tags: life coach marketing, Life Coaching Business

Many great coaches get stuck when it comes to life coach marketing. Let’s say you meet someone who wants to help promote your life coach business. Great! Next he or she tells you to just leave some of your marketing materials at the front desk. Then, your heart sinks just a bit because you suddenly realize that you don’t have much in the way of life coach marketing materials.

What Your Life Coach Marketing Materials Must Say About You

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How do you create marketing materials that really let people know who you are, what you offer, and what coaching can make available? The first thing to understand is that no one cares about who you are, what you offer, or about life coaching. If your marketing materials are about you and your business, you will at best get someone to glance at your materials.

How To Turn Your Marketing Materials Into A Call To Action

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If you were to choose from 3 group pictures in which you were included, which one would you choose? The one that made you look best, of course. If you really want to get someone’s attention, call his or her name out loud. In the context of your life coach marketing materials, you want to create something that calls out to your ideal clients. In order to do this, you had better know what their greatest fears, hopes and aspirations are. If you can really describe this in simple terms, perhaps even more clearly and concisely than they can themselves, they will automatically see you as the expert. You don’t have to say anything more about yourself, just give them a call to action. That might be something as simple as an offer for a complimentary coaching session for the first 10 people who call. So go ahead and take some of the pressure off yourself, and make your materials speak for themselves about the results you can help them get for themselves.

Would you like an endless stream of new coaching clients? Simply fill out the form to the right with your first name and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Colette Seymann
JTS Advisors Designated Accountability Coach

Technorati Tags: life coach marketing, Life Coaching Business

If you are a life coach, marketing is what will determine whether or not you are a financial success. You may be the most effective coach, the most skilled coach, the most compassionate coach, the most any adjective you like coach. But without effective life coach marketing, you may very well struggle to make a decent living, let alone a great living, by coaching. So what’s the key to marketing effectively?

What is marketing about?

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Marketing is about conveying information. Life coach marketing is about conveying the benefits of your coaching to your potential clients. What will they get as a result of your coaching? The profitability of your coaching is directly related to your ability to translate what you do and present it as concrete, external outcomes that your potential clients want.

Who are you when you design your life coach marketing?

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You have a choice when you develop your marketing materials. You can keep your “coach hat” on and be the expert. Or you can put your “marketer hat” on and draw clients to you so that you have the opportunity to change their lives. Let’s look at some of the differences in mindset about life coach marketing under the two hats.

1) The expert’s internal dialogue is all about himself. He feels he’s invested his time and money and energy learning his craft. He’s highly skilled. Now he just has to let people know that he’s an expert, and they will come flocking to hear his words of wisdom. He thinks marketing is immoral, unethical, or at the very least, beneath his pay grade.

2) The marketer’s internal dialogue says that marketing has to be the highest priority and that the most successful coaches are marketers first and experts second. She knows that people have to be educated about the value of coaching, and that they are only interested in knowing WIIFM, also known as what’s in it for me. She knows that potential clients won’t buy your services unless you are offering what they want.

Which hat are you wearing? Is it time for a change?

Dorine G Kramer
JTS Advisors Strategy and Accountability Coach

Technorati Tags: life coach marketing, Life Coaching Business

Life Coach Marketing a Waste of Time?

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Private Call THURSDAY:
“5 Days to Start an Online Coaching Business”
(Must be on The PRIVATE ACCESS LIST to Attend)

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CLICK HERE (Right Click, and select ’save link as…’ to download this video

“Life Coach marketing online is not for me.”  That’s what I said as early as a year ago when someone told me about Life Coach marketing on the internet. This video will show you differently.  It covers the 5-day method for getting an internet coaching client machine started:

DAY ONE: SELECT YOUR NICHE

DAY TWO: SET UP YOUR ADS AND SQUEEZE PAGES

DAY THREE: CREATE YOUR INCENTIVE AND AUTORESPONDER SERIES

DAY FOUR: SET UP YOUR BLOG

DAY FIVE:  SET UP YOUR WEB 2.0 MACHINE

I hope this mini life coach marketing video helps you.  I realized that a life coaching business set up on the internet COULD be human and could connect me with people.

Life Coach Marketing Made Simple

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In this video, you’ll get an outline of how to use internet marketing as a life coach, and how it can help you get your business started.

Jeffrey T. Sooey

CEO,  JTS Advisors

Founder, Coaches Training Blog community
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Private Call THURSDAY:
“5 Days to Start an Online Coaching Business”
(Must be on The PRIVATE ACCESS LIST to Attend)

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Technorati Tags: life coach marketing, Life Coaching Business

In life coach marketing and publicity, there’s a common dream for coaches… that your life coaching business will be displayed to the world because you got on Oprah.

Here’s the truth…

No, it won’t.

It’s true that some of the big successes in the life coaching business have happened because they were on Oprah’s show, but more likely, you got on Oprah because you were already big (i.e. James Ray or Eckhardt Tolle).  The chances are so small that you’ll ever be discovered by Oprah or any other ‘guru maker’, that those odds aren’t even worth playing.

“Ok, Jeff, thanks for bursting my dream bubble.”

Ok, ok, sorry about that, but don’t go give up on your life coaching business just yet.

Life Coach Marketing Truth: How Coaches Really Get on Oprah

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There are two legitimate reasons why coaches do get to market their life coaching business on Oprah (or get access to a guru maker that will help them with their life coach marketing):

1.  They add massive value in a way that entertains and excites people

2.  They have used good life coach marketing to attract an already large following

By the way, if you learn to do #1, you’ll have a tendency to accomplish #2 naturally.

The reason why the life coaches that have gotten on Oprah actually got on Oprah wasn’t because they got lucky… it’s because they accomplished at least one of these two things.

Life Coaching Businesses Can be Successful Without Oprah

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If you want to master life coach marketing to the point of accomplishing these two things, you’ll need to learn some Guerrilla Publicity skills.  Good marketing and good publicity go hand in hand.  Publicity is all about getting the attention of mass amounts of people so you have a chance to attract them as followers, and in order to attract them and keep them around, you’ll need to add value in a way that’s entertaining or exciting.

Life Coach Marketing Keys to Getting Started With Your Publicity Machine

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I asked Jill Lublin, best selling author of Guerrilla Publicity, “What are the keys to marketing your life coaching business with free publicity?”  Here’s what I learned from her:

First, You Need to Ask The Right ‘Publicity Getting’ Questions

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1.  ‘Define Your Message’ Questions:

• What’s the problem ‘out there’?

News looks for problems in the world to report on because they know that fear sells (and problems create fear).  If you can work your coaching angle around one, and offer a fun solution, then media will more likely pick up on your message.

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If you want to learn more life coach marketing tips and how to use Guerrilla Publicity techniques in your coaching business, join me this week for a private interview with Jill Lublin, bestselling Author of Guerrilla Publicity.  She will answer your specific life coach marketing and publicity questions.  To sign up for the private interview list just go HERE, and I’ll send you the call in information.

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2.  ‘Use Everything You’ve Got’ Questions:

• What’s different about you?
• What’s special about you?
• Is there anything that sets you apart?  (ethnically, religion-wise, geographically, background-wise, etc.)

What is something that you think isn’t even connected with your expertise or your life coaching business that can be unique and interesting?

There are particular types of media that cover particular groups and mindsets, and if you connect with these groups, then those media outlets will want to hear from you.  Also, media just likes people that are ‘different’ because, again, it attracts attention.

3.  ‘Create Excitement’ Questions:

• What are you passionate about that you can insert into your message?
• What are 3 unique things that you’ve done?  (Go for the ‘ooh – ah’ factor.)

How to Put These Life Coach Publicity Questions to Work

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Once you’ve answered these questions, you’ve got to come up with some press releases that are going to pull and start shopping it around to local media outlets (or media outlets that might want to hear your message).  If you can connect the dots with your coaching publicity, then your life coach marketing will expand your life coaching business.  Then the perhaps Oprah or the guru makers might just knock on your door.

Jeffrey T. Sooey

CEO, JTS Advisors

Founder, Coaches Training Blog community

P.S.  If you want to learn more life coach marketing tips and how to use Guerrilla Publicity techniques in your coaching business, join me this week for a private interview with Jill Lublin, bestselling Author of Guerrilla Publicity.  She will answer your specific life coach marketing and publicity questions.  To sign up for the private interview list just go HERE, and I’ll send you the call in information.

Technorati Tags: life coach marketing, Life Coaching Business