How to Get Life Coach Clients By Finding Your Niche

You have the experience, the expertise, and the certification; now it’s time to officially declare yourself a LIFE COACH. Once you’ve made that declaration, you’re stuck for what to do next. You’re ready, but one things is missing – CLIENTS!

One thought runs through your head – how to get life coach clients! This is like standing on the precipice and wondering about your next giant step. You can call yourself a life coach and you can print up hundreds of business cards that say you’re a life coach, but without clients, you aren’t coaching anyone’s life.

The Biggest Reason People Are Afraid to Enter the Coaching Business

You think you might be pretty good at helping people improve and achieve goals. You think you work well with people and have skills and knowledge to offer. So what! Without customers, you aren’t helping anyone. People are afraid to get into the coaching business because they are afraid to market for customers. They have no clue where to find them, how to get their attention, and how to sign them up. How to get life coach clients is usually a question that new coaches have problems answering.

How to Get Life Coach Clients Won’t Answer Itself

If you sit around and wait for word-of-mouth to bring you people to mentor, you’ll be sitting around for a very long time. Word of mouth can be effective – but only if you have been in the business for a period of time and have a strong base of satisfied customers. Word of mouth doesn’t work when you are just starting out.

Why Creating a Niche Should be Your First Move as a Coach

Before you do anything in the business, you should create a niche. Calling yourself a “life coach” is far too broad. Think of something in the field that really interests you and then do some research to see if there are many competitors in this niche. Perhaps you love music – your niche can be “career coaching for musicians.” Or, perhaps you enjoy empowering women to succeed – your niche could be “Career coaching for executive women.”

Creating a niche gives you a specific place in the field and allows you to carve out a unique and highly competitive position. It also allows you to market to a specific segment and speak directly to the needs of potential customers. Being more specific in your market segment allows you to focus on that specialty and become an expert.

Becoming an expert in a narrowly defined field will usually increase name recognition at a more rapid pace. Name recognition brings us back to word-of-mouth. Word-of-mouth marketing will be more effective in a niche segment. When you identify your niche, it is much easier to answer the question: “How to get life coach clients?”

Narrowing your market may seem like you are rejecting a large segment of the population who may need your service, but carefully defining who you are as a mentor and focusing on that aspect of the coaching business will create more interest for your services. It will be easier to answer the question; “How to get life coaching clients?“

Being a big fish in a small pond is better than being a small fish in a big pond! The big fish in the small pond knows how to get life coach clients!

Creating your own niche will make it easier to identify potential customers, speak directly to their needs, and solve the problem of how to get life coach clients.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Technorati Tags: ,

Life Coaching Business Tools: The Sure Fire Way How to Get Life Coach Clients

Just like any other life coaching business tool, even the best tool isn’t effective if it’s not used properly.  Even this ‘Sure Fire’ way how to get life coach clients won’t work for everyone.  Here’s why.  Most coaches aren’t using this well known tool properly, and it’s not how to get life coach clients.  Just like a skilled carpenter can use the same tools as a novice and get a completely different result, not everyone will get results by using this well-known life coaching business tool.

What Well Known Life Coaching Business Tool Can Help You Enroll New Clients?

.

You’ve probably heard that how to get life coach clients is to provide massive value in a free coaching session, and then enroll them.  Why isn’t it working?  Look at this life coaching business tool like you would any other tool.   Is it rusty?  Is it in need of repair?  What can you do to make it work better?

What Can You do if the Free Session is not Helping You in How to Get Life Coach Clients?

.

If you’re like most coaches, they throw out this life coaching business tool because it’s not working for them.  But in reality, it’s a great tool.  If your skills are sharpened and you’re taking your time to get it right, it is the best life coaching business tool.  How to get life coach clients using this free sessions is not a secret.  But it doesn’t get the results most coaches want because they aren’t using the tool properly.

How to get life coach clients enrolled from a free session is so well known, that for it to be effective you have to go above and beyond what others are doing in their life coaching business.  That means, don’t hold back.  If you have the opportunity to do a major core transformation to change someone’s limiting beliefs; do it.  Even if it means they don’t feel like they need you to accomplish their goals anymore.

Step Up Your Game and Watch as Your Life Coaching Business Grows

.

Even as I write this, I know most coaches still will hold back.  And in playing small, their life coaching businesses will remain small.  And if you still aren’t finding that the free session is a great way how to get life coach clients, don’t worry.  You can always sharpen your skills though additional coaches training.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

Technorati Tags: ,

How to Get Life Coach Clients: How Effective are Your Life Coaching Business Tools?

Everyone wants to know how to get life coach clients.  But they especially want to know how to get life coach clients that pay for the products and services your life coaching business provides.  In order to be maximally effective, your life coaching business tools need to meet the following criteria.

Increase Your Life Coaching Business by Presenting an Exciting Message

.

The first key to how to get life coach clients is to make sure your message is exciting.  What is exciting?  A better question might be, for whom is it exciting?  If you want more life coaching business you are going to need to connect with your target market’s greatest fears, frustrations, hopes and aspirations.  And provide a solution that will help them get what they want and need.

Provide an Image That Enhances Your Message When You Think About How to Get Life Coach Clients

.

The next key to how to get life coach clients is to provide an illustration or picture that communicates the message well.  The content should be informative and compelling.   If you want more life coaching business, you need to provide value and quality.   If you don’t look good here, no one is going to take notice of you.

Instill a Sense of Urgency to Increase Your Life Coaching Business

.

Another key to how to get life coach clients is to instill a fear of loss or sense that they will be losing out if they do not act on your offer.  This implies you have a call to action with a sense of urgency.  Why do you think coupons have expiration dates?  Otherwise people would keep them in their kitchen drawers for years without remembering to use them.  People will never get around to getting involved with your life coaching business unless you give them a reason to take immediate action.

Even if you don’t get every one of these points covered, you’ll still be better off than 80% of people in figuring out how to get life coach clients.  Taking action and focusing on completion will at least get you on the court.  See what results you get in your life coaching business, then start modifying a few of the variables and track your results.  And once you create something that works, it’s just a matter of repeating the effort to get more results.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

Technorati Tags: ,

How to get Life Coach Clients to Find You: Online Life Coaching Business Skills for ‘Dummies’

Even if you’re not tech savvy, learning how to get life coach clients to find you and your life coaching business on the internet is not that hard.  I know, because I’m one of you.  So you needn’t be afraid of using the internet to boost your life coaching business.  You too can learn how to get life coach clients to contact you, even while you sleep.

Find Ads That Are Compelling and Fit Your Life Coaching Business Niche

.

The first step in how to get life coach clients to find you on the internet is to search Google using your solution or niche.  For example:  Type in ‘Business Coaching’.  On the right hand side of the screen you will see some paid ads.  Copy the ones that are compelling and change them enough to make them your own.  Incorporate the solutions your life coaching business offers.

Tools Such as Google Adwords Can Help When You are Wondering How to Get Life Coach Clients on the Internet

.

The next step in how to get life coach clients to find you on the internet is to get a Google Adwords account.  Just go to the Google home page and click on business solutions.  It will take about 10 minutes to set up and cost $50, but that’s a relative small investment for your life coaching business.  Don’t let this get you hung up, because you can start making your ad campaign live right away.  You can set a limit to how much you spend, but on average you’ll probably need to spend about $50 per month.

Outsource Your Life Coaching Business Web-page – Believe Me It’s Worth Every Penny

.

The next step in how to get life coach clients to find you on the internet is to hire someone to set up a squeeze page, set up a domain, and even post video or written blogs for you.  The set up fees will probably run $200-$300 if you go to Elance.com or find a webmaster on Craigslist.com.  Whether you’re tech savvy or not, your life coaching business is better off outsourcing these tasks so you have time to do what you’re best at.  Webhosting fees will probably be around $50 per month, and for all the time and effort you will have to spend, you’d be better off working at McDonalds to make money to pay your webhosting fees than doing it yourself.

So for about $310 you can be on your way to increasing your life coaching business revenue.  How to get life coach clients on the internet is not a secret, but most people never take the first step.  Once you get this strategy going forward, you can have a steady flow of new leads coming to you even while you sleep.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

Technorati Tags: ,

How to Get Life Coach Clients: Life Coaching Business Strategies That Aren’t as Bad as Pulling Teeth

The secret to how to get life coach clients or start a life coaching business is no different than most things you haven’t done before. There can be that air of apprehension or even fear that keeps you from taking that first step. And let’s be honest, you probably know something about how to get life coach clients. So how many more life coaching business strategies do you need to get started?

Boosting Your Life Coaching Business to the Next Level Takes Courage

.

What helped me in learning how to get life coach clients and take my life coaching business to the next level was something I learned from pulling out my daughter’s tooth for the first time. My precious, sweet, little girl who I have protected since she was in the womb. One of her teeth was dangling by a thread, and it hurt her quite a bit. Up until that point, the school nurse pulled her teeth out. But unfortunately today was Friday, and the tooth was not going to last through the weekend. My daughter begged me to end her suffering with the tooth.

How to Get Life Coach Clients by Dealing with the Pain

.

What does this have to do with how to get life coach clients? There was enough pain so that I was brave enough to try. Is there enough pain in your life to move you forward, or are you comfortable enough where you are with your life coaching business? Make it clear what will be the cost if you fail to take action. Magnify it like a 6 year old girl.

Your Life Coaching Business Isn’t a One-Shot Opportunity

.

What other lessons can you learn about how to get life coach clients from a story about pulling teeth? I only had one chance, failing my daughter would cost me a lot. Thankfully that is rarely the case in your life coaching business. Even if you fall on your face, you can try again with someone else. And chances are you don’t live with them to have them constantly remind you that you really hurt them.

The Short Answer for How to Get Life Coach Clients: Take Action

.

And the most important lesson is to take action. It’s the only way how to get life coach clients, take your life coaching business to the next level. In the instant you take the action, you have the opportunity to become a hero. And once you’ve done something, it’s much easier to repeat it. Personally, I am extremely grateful for that.

Colette Seymann
JTS Advisors Designated Accountability Coach

Technorati Tags: ,

How to Get Life Coaching Clients: What You Must Do to Avoid Loosing 50% of Your Life Coaching Business

Are You Wondering How to Get Life Coaching Clients?  Read On to Find Out How to Make the Most of Free Sessions

e

Many coaches use free sessions to get more life coaching business, and most of them are frustrated and feel that it is a waste of their time.  But the key to how to get life coaching clients who want to enroll after your free coaching session remains a mystery for most coaches.  Here are four important steps you must include if you want to maximize your enrollment success.

Increase Your Life Coaching Business by Implementing These Coaching Tips

e

How to Get Life Coaching Clients: Tip #1

The first thing you must do is to gain rapport with your client.  Most coaches have been taught a checklist of things to do.  But they don’t get into the minds of their clients.  The way to get more life coaching business is to give people a chance to say whatever is on their mind.  Let them know you’re working as a partner with them.  The sooner you accomplish this, the better.

How to Get Life Coaching Clients: Tip #2

The next way to get more life coaching business is to offer value.  Give them so much value that you change their life and want more.  Sure you might run the risk of having them say they have all they need to reach their goals after your session.  But if you don’t give them value, it’s less likely that they will enroll in coaching with you.

How to Get Life Coaching Clients: Tip #3

One of the toughest things for coaches to do is to ask for life coaching business.  You must make a clear request for coaching after you have given great value.  If can be as simple as, “Do you feel that you would like to do ongoing coaching with me?”  Then deal with whether they want to do this or not.  Another helpful hint is to get them to say yes to ‘I want to’ before trying to get them to say they will.

How to Get Life Coaching Clients: Tip #4

Make sure your life coaching business offers compelling programs.  It’s hard to sell when all you have to offer is a few calls. Show you have put thought and energy into what they want to purchase.  It’s more challenging if it’s just you.  Add other materials to offer value such as intake materials and other bonuses in addition to your coaching.

These Four Tips are Key When You Are Wondering How to Get Life Coaching Clients

e

Short, sweet, and to the point.  That’s how to get life coaching clients to enroll from a free session.  If you take the time to master these tips, your life coaching business will double.

Colette Seymann

JTS Advisors Designated Accountability Coach

Technorati Tags: ,

How to Build Your Life Coaching Business: How to Get Life Coach Clients Who Can’t Wait to Get Started

The most common question I hear is from coaches who are wondering how to get life coach clients and new life coaching business. Usually, what’s stopping these coaches from taking action is lack of certainty about how to get life coach clients. Especially when they don’t have the support and mentoring they really need to get their life coaching business started or build it to the next level.

How to Get Life Coach Clients To Sign Up for Free Sessions with Your Life Coaching Business

.

The problem is that the coaches who are asking me how to get life coach clients know what they need to do to build their life coaching business. They need to run free sessions. But where do you find people to coach?

  1. In your own backyard. Everyone knows at least 100 people, and those people know at least another 100. How to get life coach clients from your friends and family? You can tell them about your life coaching business, or you can have them experience what you do through a free session. Of course, your family and close friends aren’t likely to pay you for coaching, except for perhaps your mom if you get stuck and desperate for cash, but they know others who don’t have the same sacred relationship. They are more likely to take you seriously and sign up for coaching. If not, they also know people who you don’t know yet.
  2. Give a presentation. Find a group or organization that is willing to listen to your one-hour training. Give them your best information, because you may never have the opportunity to give it to them again. How to get life coach clients from this? Midway through your presentation, pass around a sheet of paper for each person to fill out for a request for a free coaching session. Continue to provide value, and at the end have a second offer. Perhaps a great deal on a coaching program or product that you offer through your life coaching business.

The Key to How to Get Life Coach Clients is to Make Your Life Coaching Business Irresistible

.

They key to “how to get life coach clients” is really providing so much value that people want more. Whether it’s through word of mouth from others that you have a made a difference for or by providing value from a presentation, your potential clients are making a decision about whether you will have the answer they are looking for. The simplest way to get more life coaching business is to get others excited about the value you provide. My coach always told me, “Promise the moon, and then deliver.”

Colette Seymann

JTS Advisors Designated Accountability Coach

Technorati Tags: , ,

How to Get Life Coach Clients in Your Life Coaching Business: Is It Job No. 1?

Job No. 1 of 3 in Your Own Life Coaching Business: How to Get Life Coach Clients

.

How to get life coach clients is job number one. Your own life coaching business is going to profit and prosper based upon this one ability. Although there are three parts to any of the coaching models that will help your own life coaching business:

  • Coaching Skills (and how to implement them for your coaching clients)
  • Business Skills (and how to use them in your own life coaching business), and
  • Action (keeping momentum and consistently moving in the right direction).

The ability to get life coach clients will be the ‘dark overlord’ over all of them.

Why?

Even lazy life coaches who know how to get life coach clients will win the game over the hard working ignorant.

Even coaches with lousy coaching skills will do okay if they know how to get life coach clients.

But the prodigy life coaches with phenomenal coaching skills that aren’t good at the ‘how to get life coach clients‘ game will not survive (or barely survive). Even the hard working coaches can’t prosper if they don’t know how to get the clients.

Today you’ll learn about some of the most important thoughts, considerations, and questions you can ask about developing the ability to get life coaching clients in your own life coaching business.

How to Learn And Use Coaching Business Skills: How to Get Life Coach Clients in Your Life Coaching Business

.

Making money in your life coaching business is just business skills.

Do you think you could learn some business skills? Millions of people have learned business skills over the last thousand years, so there’s no doubt that you can learn some business skills.

Here Are The Most Important Business Skills You’ll Need To Learn In Your Life Coaching Business:

Life Coach Selling Skills:

You need to learn how to sell coaching. People don’t want coaching, they want the results that coaching will bring them. Yes, to be fair they may enjoy (or learn to enjoy) the coaching conversations that produce the results but, for the most part, they just want the results.

In order to help people make a decision to pay for your coaching, you’ll need to powerfully help them link what they want most with the coaching that you’ll give them, and then support them in taking action on their purchase.

This doesn’t mean you have to be ‘slick’.

This doesn’t mean you have to lie or blow things out of proportion, or even distort the negatives…

…but you’ve still got to help your coaching prospect connect the dots.

Life Coach Marketing Skills:

The real role of marketing in a life coaching business is to get interested people in touch with you. If you can identify the people in the world that are simply interested in what you have to offer them, and warm them up to you a little bit, then you’re in great shape with your marketing.

The problem is that most people, much less most coaches, have NO idea how to find, direct, and sequester INTERESTED PEOPLE.

Instead life coaches try to GET DIS-INTERESTED PEOPLE TO BECOME INTERESTED.

That’s like trying to make a pumpkin into a walrus.

Life Coach Internet Skills:

If you aren’t ‘into’ the internet then you’re probably spending four times as much on your marketing and advertising as you need to.

If you aren’t ‘into’ the internet then you’re probably missing out on TWICE as many clients with HALF as much work involved to get them.

You need to learn to advertise with google adwords to bring in life coach clients.

You need to learn to set up an email database with an online sign-up form to have a successful life coaching business.

You need to learn to use a wordpress blog and post videos and audios to create a following in your life coaching business.

Reality of Life Coaching Business: 70% of Your Success as a Life Coach is Knowing How to Get Life Coach Clients

.

If you learn all the above skills, and use them every week in your life coaching business, then you’ll grow and grow and eventually thrive. There will be no question about where the business will come from. There will always be money issues, but not issues about whether or not you’ll have enough and be able to continue to run your life coaching business. Learn how to get life coach clients and the rest will come with time.

Jeffrey T. Sooey
CEO, JTS Advisors
Founder, Coaches Training Blog community

Technorati Tags: ,

Life Coaching Business Skills: How to Get Life Coach Clients When They Ask You Why They Should Hire You

One of the biggest obstacles to how to get life coach clients is when someone asks, “Why should I hire you?”  Most coaches freeze up at this point, fearful that their life coaching business will never grow.  But this is a great question because you if you have the life coaching business skills to answer this question, you can enroll a new client.  The key to how to get life coach clients is to know that it’s your potential clients’ business why they hire you.  Not yours.  Your job is to focus on coaching on as many people as possible and offering free sessions.

The key to growing your life coaching business and how to get life coach clients is to be prepared for this question.  This is a great marketing question, and with a good script you can answer with confidence.

How to Get Life Coach Clients by NOT Talking About Your Life Coaching Business

.
The key to how to get life coach clients is to avoid having the conversation being about you.  If you talk about how you can help them with reach their goals, the focus will naturally be about you and your life coaching business.  Even though the process of coaching will help them get to their goals.  They don’t want to hear about you or your coaching.  Unless of course your prospect is really interested in the latest coaching technology…but they’re not.

Instead make the goals the spotlight; not your life coaching business.  Not about what you can do to help them.  They key to how to get life coach clients is to include 4 criteria you need to include to have a well formed benefit.  They need to be specific, measurable, external and emotional.  How does that look?  Let’s take an example of what you might say to someone in sales or a small business owner.  You don’t want to tell them you will “change their mindset” or “increase their personal power and productivity.”  That is vague, internal, and something you can’t measure.  So many people use these terms that it usually turns people off.  Instead you might tell them, “I help salespeople make an extra 5K a month.”

The Past Results of Your Life Coaching Business Will Give You a Strategy for How to Get Life Coach Clients

.
If you want to learn how to get life coach clients ask yourself what is that statement for your target market.  If you’re not sure, you can clarify what is important to your potential clients simply by asking them.  Remember why you started your life coaching business; to make a difference in the lives of others.  Taking the emphasis off yourself and onto your clients is the fastest way to success.

Colette Seymann

JTS Advisors Designated Accountability Coach

Technorati Tags: ,

To Niche or Not To Niche in Your Life Coaching Business: Does a Niche Really Help You Work Out How to Get Life Coach Clients?

Most coaches starting a life coaching business think that determining their niche (or their target market) is the most important key to how to get life coach clients.  NOT TRUE.  And here’s the problem, sometimes it IS TRUE!  Are you confused yet?  I certainly was when I first started my life coaching business.  It’s really important to know where you stand on the coaching practice niche issue when you think about how to get life coach clients.  Should I start out with a niche in my life coaching business?  Should I just coach everyone breathing?  What’s a life coach to do?

One Client of Mine Just Starting Her Life Coaching Business Asked me:

.

“I’m not quite sure how to establish my niche market yet. I’m wondering if I should market myself as a real estate results coach? Then I was thinking maybe something more general like a life coach?”

When You Think About How to Get Life Coach Clients, Start General And Narrow Your Niche as You Grow Your Life Coaching Business

.
I like to start as general as possible and then narrow my niche as I go in my life coaching business, but that’s NOT your classical marketing approach. As a coach, you’re usually trying to figure out where your strongest value is that you add to your customers (and who the heck your customers are!), beyond just thinking about how to get life coach clients.  When you have no niche focus, things will be most challenging when you first get your life coaching business started. People will not see you as credible if you haven’t yet committed yourself to a specific niche. They may not see value in what you do for them because of the lack of niche focus. If you can overcome these challenges while you are still general in your approach, then things will be quite easy later when you start to narrow your niche focus.  If things are hard at this point, remember that it’s not forever… once you find your life coaching niche, you will have more ideas about how to get life coach clients.

Life Coaching Business Niche Nightmares… How Having a Niche Can Hurt You

.
The downside of selecting a niche in your life coaching business is that you are nailed down a bit. If that market dries up, then you’ll need to ‘reinvent’ yourself, and figure out where to go to work out how to get life coach clients.  You COULD just tough it out in that current niche, but only do this if you’re super passionate about coaching in that area. This happened to us a few years ago when the real estate sales market crashed. Our business got cut by 2/3rds. It took about 4 months to change our niche focus. That was no joke… it really took some major work on our part to pull out of that death spiral. Some companies decided to stay in the real estate coaching market and tough it out.

They are much smaller companies now…

Nothing wrong with that, but there are consequences to every strategic decision you make in your coaching company.

The Mistake of The ‘Broadcasting Boondoggle’ In The Effort To Learn How To Get Life Coach Clients

.

Life coaches believe that broad markets are best because they won’t run out of customers in their life coaching businesses.  Take this quote from a new coach that I talked to the other day,

“I would like to keep myself open to a broader audience, but at the same time the real estate market seems easier to target in order to get started. I’m also concerned about personal branding in the long term. What are your thoughts on this subject?”

Tale of Two Niches:  How to Get Life Coach Clients When You’re Torn on Where to Focus

.
If you’re passionate about working with two different types of life coaching customers, it’s best to simply create two brands and two niche focuses. One brand could be for a business niche you’re working with, and another could be for more of the life coaching business side.  Just keep the brand and the marketing separate and when you are working with businesses, you give them brand 1, when you are working with just general life coaching prospects, you give them brand 2. Simple and clean. If anyone ever ‘catches’ you by seeing your ‘other brand’ it’s really not that big a deal. People accept that service providers can have two different businesses or divisions of a service business. Anyone that has a problem with this will be in the vast minority.  Keep this in mind when thinking about how to get life coach clients.

Why ‘Niching’ is Important When Considering How to Get Life Coach Clients… How Having no Niche Can Hurt Your Life Coaching Business

.
Remember that if you are serious about a particular market, that each market focus takes time from you in your life coaching business. You only have so much time, so try to avoid OVER-COMMITTING and remember that you need to put the majority of your time into working out how to get life coach clients. I’d rather see you UNDER-COMMIT your time… and then you can always do more in more target markets at a later point, rather than OVER-COMMIT and WASTE YOUR ENERGY as a result not having enough focus. More successful people fail as a result of OVERREACHING than as a result of COMPLACENCY in a life coaching business that’s trying to work out how to get life coach clients.

Jeffrey T. Sooey
CEO, JTS Advisors
Founder, Coaches Training Blog community

Technorati Tags: ,