How to get coaching clients is one of the most commonly asked questions by new coaches. All coaches, experienced or rookie, want to learn more about how to get coaching clients. The secret to being successful is to get more clients. But, how do you do that?
There are many ways to market for more clients, but one of the best ways is on the Internet. People will find your website, read about how wonderful and extraordinary you are, and immediately sign up for your services, right?
Not really. Most people won’t buy coaching services off a website. It’s a great place to get your name and message out, but a website fails miserably as a sales closer.
How to Get Coaching Clients – Freebies!
The best way to get prospective customers to buy from your website is to give your services away for free. That’s right – I said FOR FREE! Freebies are the perfect way to introduce your services to potential clients. How to get coaching clients is all about giving them a taste of what you can do for them.
3 Free Offers from a Coach
- Free coaching session
- E-book or some valuable material related to your system of coaching
- Newsletter
If you are giving away e-books or newsletters, make sure they contain valuable information. Teaser material doesn’t work – people can see crap a mile away! People who are searching for coaches, demand value even though they understand that freebies are a marketing ploy. If you show them something of value, you get people believing that your services are valuable. That’s how to get a coaching client!
If you are giving away a free session, you have to make your coaching sound valuable. Say something like, “Let me show you how you can double your sales.” Or say, “Let me show you ways to ace your next interview.” Or, “Let me show you three special tips to help you lose five pounds this week.” Give them a reason to accept your free offer.
Your freebie should be easy to obtain. If it is a free e-book, newsletter, or informational material, they should be able to easily download it right off your website. There is no doubt some people will just be scouring the Internet for free stuff and once they get their free download, you will never hear from them again. However, if you provided something informative and valuable to read, those people who are serious about hiring a coach will want to find out more about your services.
If you are offering free coaching samples, make it easy for them to contact you; your e-mail or direct phone number should be prominently displayed on your website. If they have to search around for it, you may lose them. Everyone online has ADD!
Why Give Away Free Services or Information?
Because you will get more clients, that’s why!
For as long as you coach, you will be asking the question: How to get coaching clients? Trying new promotional strategies and perfecting old ways will be a constant for as long as you own your business. If you haven’t tried giving away freebies, you haven’t tried one of the best ways to solve the problem of how to get coaching clients.
Making freebies an integral part of your promotional activities will continue to pay dividends and help push your business to new levels. Everyone loves something for free, and you’ll love them because they will help you get clients, expand your coaching practice, and make you more money!
Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Do you often wonder
Stuck in a business rut and wondering
Whoever thought putting off your potential clients is the best way
Let me show you
Many coaches struggle with learning
Whether you are just beginning a coaching business or you are an established entrepreneur,
If you’re like most coaches, you’re probably wondering
But, do it NOW, because the program is limited to 200 people (and I’m certain that it’ll be FULL by around Friday, because some of my friends (who have GURU LEVEL followings) have invited their clients to participate as well).


