Ask for Help from “POI’s” in Your Coaching Practice to Grow Your Life Coaching Business

One of the most powerful ways to grow your coaching practice into a successful life coaching business is asking for help. The key in asking for help to grow your life coaching business is to clearly define what you want. Then ask people to help you get what you want. To build a coaching practice, you will need people to offer free sessions to. Here is the best strategy you can learn to take your life coaching business to the next level.

Use POI’s To Help You Build Your Coaching Practice Into a Booming Life Coaching Business

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The best way to quickly grow your coaching practice is to get help from “POI’s”. A “POI” is a Person Of Influence. The average person knows 250 people, and 25 people just like them. Everyone has a network (list of people who know them), but not everyone is a “POI”. A “POI” is a person of influence that has your ideal life coaching business prospect in their network.

Build Your Coaching Practice By Doing What the “Big Boys” Do Outside of the Life Coaching Business Industry

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To get your coaching practice to the next level, do what the big boys do. One of the ways big business gets done is large companies share each other’s networks. One example of this is Starbucks and Barnes & Noble. Years ago, Starbucks approached Barnes & Noble with the idea of putting Starbucks inside of several Barnes & Noble stores. The idea was a huge hit and Starbucks got their coffee shop inside 500 Barnes & Noble stores overnight. Starbucks used the “POI” Strategy. They shared the network of Barnes & Noble. Starbucks has repeated this strategy with several other networks. They have done this strategy with restaurants, hotels, churches, and grocery stores. You can do the same thing in your life coaching business.

Here’s how you can do this for your coaching practice. Identify “POI’s” that you can approach to share networks with your life coaching business. Write down as many “POI’s” as you can think of. Then go to them and ask them if they would be interested in actively supporting each other to grow each other’s businesses. If only 1 or 2 of them work with you, it will easily take your coaching practice to the next level in the big picture of your life coaching business’s overall success.

Kris Thompson
JTS Advisors Strategy Coach

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Coaching Practice Building with Public Speaking: Don’t Go Up to the Front of the Room Before You Get These Coaching Tips Handled

Most people who try to grow their coaching practice through public speaking leave money on the table at every event, and they don’t even know it.  To avoid this costly mistake there are two coaching tips you must handle BEFORE you enter the room.  And the great news is that these coaching tips are simple things you can now so you can enroll more clients into your coaching practice at your next speaking engagement.

When You’re in the Front of the Room You Must Have Your “A” Game on in Order to Grow Your Coaching Practice

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The first of these coaching tips is that you better be ridiculously ‘on.’  That means you must get yourself into a powerful state of mind; come from a powerful place emotionally and physiologically.  It’s your responsibility to show up and be ready to provide value to prospective clients and to change their lives for the better.  Don’t make it about your coaching practice; make it about your audience.  If you’re in the right state, more will come out of you.

Timing is Key During Your Presentation if You Want to Gain More Clients in Your Coaching Practice

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The second of these coaching tips is that you need to say the right thing at the right time during the presentation.  During the first five minutes, there are things you need to say or no one will sign up for anything related to your coaching practice.  Also, there are things you need to say at the end as well.  As one of my mentors Eric Lofholm says, “People behave in predictable ways.”  Make sure your presentation has a certain level of predictability.  Pre-frame what you’ll offer them within first five minutes in a way that’s compelling.  And likewise at the end of the presentation, your closing words should be compelling.  Just like the Home Shopping Network has you ripping out your credit card and picking up the phone, you don’t remember that you don’t need another piece of exercise equipment.  That’s compelling.

The Most Important of These Coaching Tips: Practice, Practice, Practice

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How do you get there?  Beyond the basics of knowing your target market and writing out your script; the most important of these coaching tips is to memorize your offer.  Word for word.  If it’s not memorized to that level, once you’re in front of people you’ll get nervous and not even say it at all.  About two weeks or more before your presentation, start memorizing your offers and go over them every day for 30-60 minutes.  Practice until it is so automatic you can do it in your sleep.  Don’t worry; it won’t sound boring from the front of the room.  You’ll actually be excited.  It will be easy for you, and people will feel comfortable with you and your coaching practice.

And look, even if you follow these coaching tips you’re going to mess it up from time to time.  But more work you put in ahead of time, the closer you’ll be to the mark.  And over time the benefit to your coaching practice will be measurable.

Colette Seymann

JST Advisors Designated Accountability Coach

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