The Lie of Professional Coaching Certification
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Professional coaching certification is a whole lot of BS. Really. We are coaches, and we’re supposed to help people think outside the box, right?
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Instead, we try to go and get our life coach accreditation… trying to get into a ‘box’ ourselves. We have to get our professional coaching certification so we can fit into the great ‘coaching guru’s’ definition of coaching, and then think that we are done with our coaching skills education. Now all the coaching we’re doing is ‘certified’ life coaching.
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Life Coach Accreditation is a Great Crutch for Weak Coaches
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Think of how weak it is to rely on credibility tricks like professional coaching certification or some ‘life coaching degree’ so you can avoid having to truly exhibit only the highest level of coaching skills in every coaching session. Did a lousy session? No problem, you are a certified life coach with a fancy-pants life coach accreditation, so your clients should just shut up and listen to you! Think of how backwards that is.
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Coaching was originally supposed to be this new world, this new enlightened vista of possibilities, and now it’s become the same socio-political mish mash of wanna-be’s and posers that most other associations become when the red tape and the burocrats take over. Life coach accreditation should not be a cover for lack of true creativity, inspiration, and energy that you as the life coach should be providing every session.
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OK, I’ll get off my high horse, but really, I think we have forgotten the whole idea of coaching, which is to lead by example, propell people outside their comfort zones, and learn and grow. Life coach education means learning something new. Life coach accreditation is more about some faux solemnity about how special you are. I’m not saying that you can’t learn when you get certified, but the mentality of ‘I have to get my professional coaching certification and then all will be fixed and resolved’ is the backwards thinking that keeps you from being a powerful coach and a powerful businessperson. Are you getting life coach accreditation for the certificate or for the life coach education?
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What Professional Coaching Certification Won’t do for You
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You won’t build a coaching practice or a coaching business by getting a life coach accreditation. It just doesn’t work like that. I think that the life coaching educational ‘powers that be’ are a great representation of the problems with the concept of ‘educational falicy’. Educational falicy is the lie ‘if we get educated, then we’ll get paid… we’ll get a job’. A life coaching degree (the few that exsist) won’t get you a life coaching job.
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The Big Lie of Life Coach Accreditation
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The fact is that you don’t get paid because you went to school and got a life coaching degree. You get paid for the value and results that you produce through your coaching. That’s it! If life coaching education can help with that, great! But if your professional coaching certification gives you some worthless knowledge and you think that it’s going to allow you to sit back and forget about your active role in producing great results, then you are going to need a lot of luck, especially in this economy.
Most experts say that the job market and the economy is going to get worse and it’s going to stay that way for somewhere between 3 years and a decade.
No More Certified Life Coaching Apathy Allowed
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You can’t be apathetic any more. You can’t sleep your way through the day just because you have some professional coaching certification. You can’t have boring, untested, or over cooked ideas. You can’t produce fake results… no one will pay for it anymore… coaching clients now only pay for absolute certainty of the results they want. Certified life coaching is no better than ‘other’ life coaching.
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The good news is that if you USE life coaching education and life coach accreditation to help you be the coach that can produce results over and over again, with absolute certainty, then all the other posers and wanna-be’s out there will be drawn to you BECAUSE YOU HAVE WHAT THEY WANT. They’ll probably want you to create a professional coaching certification!
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You actually stand to win even bigger in this new economy than in the boom economy (because all the wanna-be’s were taking your business before, and they simply can’t now). Your business will grow if you continue to figure out how to produce more and more results for less and less money/time and for more and more people… that’s it!
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Will professional coaching certification, life coach accreditation, and/or a life coaching degree do that for you? NO
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Can it help? YES… but you are the one to make it happen!!
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So, posers…. WATCH OUT because WE’RE COMING FOR YOUR BUSINESS!
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And, if you are the real deal, THIS IS YOUR TIME TO SHINE.
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Jeffrey T. Sooey
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CEO, JTS Advisors
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Founder, Coaches Training Blog community
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