You are here: Home / Business Coaching

The Single Biggest Mistake You Can Make As A Business Leadership Coach

January 25, 2012 By Colette Seymann Leave a Comment

One of the biggest mistakes that a business leadership coach can make is getting confused between application and benefit. If you are not truly clear about the difference, your business leadership coaching clients can miss the boat entirely. The result will can be costly in terms of blood, sweat, and tears.

Application vs. Benefit: What You Need To Know As A Business Leadership Coach

When your business clients are excited to share a new product that they have discovered, created, or wish to share to the world; they usually end up sharing the application of that product. A good friend of mine developed an iPhone App and it hit the coveted number one position on the charts for a day right before Christmas. After listening to him tell me all about it for several minutes, I finally had to interrupt and ask him what it did. Not in terms of the cool technology, but in terms of the benefits to his customers.
Is a business leadership coach immune to the same mistakes? Not really. Often coaches will tell me about the cool stuff that they want to share with the world. How their way of coaching will change their industry. But they forget that their world may not be ready for it. Just as Steve Jobs didn’t wait for customers to see the need for Apple’s products before they were developed, anyone who wants to be on the cutting edge can’t wait for the market to demand their products or services. By then it’s too late. Steve Jobs and his crew were masters a creating a need where there wasn’t one before. They did this by selling the benefits.

How To Deliver The Benefits In 3 Simple Steps

  1. Develop an avatar: Even a business leadership coach can get so excited about telling a prospect what they can do, that they forget to spell out the benefits for their clients. Who is your client? Male or female? Age? Socioeconomic status? Details so strong that you could swear he lives next door to you.
  2. What are the benefits people are willing to pay cash for: These benefits will be in terms of peoples’ greatest fears, frustrations, and desires.
  3. Decide how will you apply business leadership coach tools in a way that delivers what people want and need.

Once you know the above you, or your clients, can develop a business and marketing plan that will accomplish the desired outcome. When you stay in the application mode, there is too big of a disconnect between what you have and what people want. Save the application for story time with others who appreciate the details of how the App works, and teach the rest of us how we can benefit from it.

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to become a life coach in 30 days.

Colette Seymann
JTS Advisors Designated Accountability Coach

Technorati Tags: ,

Filed Under: Business Coaching, Business Leadership Coach Tagged With: ,

Niche Coaching Business: Coaching Attorneys

December 26, 2011 By Fred Phillips Leave a Comment

One of the best ways to make a name for yourself in the coaching industry, and make money, is to find a niche coaching business. Finding the right niche for your talents and experience is the key to success.

When deciding on a niche coaching business, try to find one that is somewhat unique or exists as an unsaturated market. Selecting a segment of coaching with a relatively large pool of potential clients also helps boost the profit potential.

One niche that has the potential for growth and profit is attorney coaching. There is a extremely large pool of lawyers in every metropolitan area that may have a need for your services. Whether we are experiencing an up or down economy, the need for attorneys never wanes. Every year, thousands of people graduate law school or pass the bar exam. New attorneys need help finding jobs, starting their own practices, and polishing the skills they learned in the halls of academia.

What is the Right Niche Coaching Business For You?

Before you select a niche to call you own, determine if you have enough experience, training, and knowledge in that field to call yourself a coach. If you decide to become an attorney coach, having worked as an attorney is a necessary prerequisite

If you were a young attorney straight out of law school, would you choose a coach who had never practiced as an attorney? You might choose a life coach, an executive coach, or a success coach with no experience in law, but if you were selecting a coach to help you become a better attorney, you would certainly want someone with experience in the field.

The Top 2 Characteristics You Need to be an Attorney Coach

Experience! Having experience as a lawyer is essential if you want to enter this particular niche coaching business. Without that experience, you’ll need to find a different niche!

Passion. No matter what niche you choose in the coaching business, you have to have a passion for it. Even if you no longer want to actively practice law, you must still have a passion for the legal profession in order to coach it. Burnt-out lawyers need not apply for this gig! Passion is the key to doing anything right. Starting a niche coaching business for attorneys requires a passion for law and justice.

6 Ways to Coach Attorneys

  • Coach recent graduates on how to pass the bar exam.
  • Coach speech and presentation skills.
  • Coach research skills
  • Coach organizational and developmental skills as it relates to building a case.
  • Coach arbitration skills as many cases are resolved in arbitration
  • Coach attorney business and marketing practices.

4 Places to Find Work as an Attorney Coach

  • Firms will hire you to work with new partners
  • Firms will hire you to work with new lawyers
  • Firms will hire you to help them market and promote their services
  • Individuals will hire you to help them improve their skills so they can better compete in the market.

If you are a lawyer seeking a change of career, a niche coaching business just might be the answer. By coaching attorneys, you can stay in touch with the legal profession while developing a new career in a growing industry. Coaching attorneys should be one of the hottest niche coaching businesses in the coming years.

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Technorati Tags: ,

Filed Under: Business Coaching, Niche Coaching Business Tagged With: ,

Football, Ballet, and Sales Training Coaching

December 21, 2011 By Dave Iuppa Leave a Comment

Whether in sport or dance or sales training coaching is what gets you past the theory, out of the classroom and into reality. Like sport and dance, sales is a performing art. The terrific thing is that, like sport and dance, sales is all about results, so the training coach’s worth is all about the results that they help produce on the field or on the stage or in the boardroom, which means that if you are good you can make a lot of money!

Just what is a training coach?

To me it is someone who understands their art and can teach the techniques that make up the outer game. It is also a strategy coach who can break through performance barriers by working on the inner game. And finally it is an accountability coach who can deliver the action or performance required to excel. Inner game. Outer game. Action. Teacher. Strategy coach. Accountability coach. Three venues. Three sets of skills. But just one training coach.

Style, Grace and Sweaty Palms

In sales, the outer game includes a knowledge of psychology and persuasion skills. The inner game involves motivation and casting off the bonds of past negative experiences. Action means putting in the time and effort to generate the pain and stamina needed for victory. All orchestrated by the sales training coach.

The Sales Training Coach Is the Key to Great Results

Each of us is capable of greater performance. Many say that each of us is capable of great performance. But nearly everyone would agree that few of us can achieve greatness without a coach. And in sales, this requires a sales training coach. So how might one become such a coach? The answer is simple but implementing it is another story. First, master science of sales and the art of influence. Second, become a master strategy coach. And third, develop the hard shell of an accountability coach. Easy? No. Worth the effort? Yes, if you are up for the challenge and ready for the rewards of delivering great sales training coaching!

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

Technorati Tags: ,

Filed Under: Business Coaching, Sales Training Coaching Tagged With: ,

Business Leadership Coach: What You Can Learn From the Occupy Movement

December 5, 2011 By Fred Phillips 3 Comments

As a business leadership coach, you can learn from a variety of sources. You learn from credentialed programs, classes, peers, clients, research, and reading. You can also learn a few lessons from the Occupy movement that is currently practicing civil disobedience across the country. It doesn’t matter on which side of the political aisle you sit, there are lessons to be learned from the protestors who claim to represent the 99%.

Though the Occupy movement has very little to do with business leadership coaching, there are universal lessons that apply to many situations. Despite its populist leanings, most polls show that the vast majority of Americans don’t identify with them. Is this because they disagree with their objectives? Or, is it because most Americans really don’t know what their objectives are?

Yes, the Occupy movement can teach you a few lessons; it’s not what they have done right, it’s what they have done wrong.

4 Lessons a Business Leadership Coach Can Learn From the Occupy Movement

Have a Point! What is the Occupy movement’s point? I think many Americans wonder about this as it seems to be rather amorphous. As a coach, you do not want your clients to wonder about the point you are trying make. Having a clearly defined point of view is essential when coaching business people to be leaders. Have a point and let your clients know exactly what it is!

Set goals! Does anyone know what the goal of the Occupy movement is? To get the 1% to give the rest of us their money? Maybe, maybe not. That’s the problem – there doesn’t seem to be any clearly delineated goals and objectives. If there are, they have not been properly articulated. As a business leadership coach, you need to set some easily understood goals and objectives for your clients.

Provide solutions! Is the Occupy movement full of crap? Some many think so, but I tend to believe that we do have issues with an income gap in this country. I don’t know what the answers are and it sure seems like the Occupy movement doesn’t have any either. As a business leadership coach, you need to have solutions, and if you don’t have any solutions, you should at least provide a roadmap to reach a potential solution. No business leadership coach has all the answers, and it is sometimes best to only provide a roadmap for your clients so they can find their own answers. But, a successful business leadership coach will usually have one or the other.

Don’t overstay your welcome. I tend to believe that the Occupy movement would convert more Americans if their civil disobedience was shorter in duration; show up each day, but go home at night. By staying the night, they break local ordinances. By staying too long, they alienate those who might align themselves with the movement. As a leadership mentor, you need to understand that too many sessions may alienate clients, or possibly make them suspicious of your motives. Do you value time over quality, or are you scheduling a high number of sessions because it means more money in your pocket? Every client or situation is different, but overstaying your welcome is never a good thing!

Whether you believe in their cause or not, the Occupy movement has captured people’s attention. As a business leadership coach, it may seem like an odd place to learn a lesson, but valuable lessons are often found in the strangest places, and the Occupy movement is one strange place!

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Technorati Tags: ,

Filed Under: Business Coaching, Business Leadership Coach Tagged With: ,

How to Become a Business Coach Is a Two Part Story

November 23, 2011 By Dave Iuppa Leave a Comment

One of the biggest questions in coaching today is how to become a business coach. The reason is that business coaching is where the benefits of individual coaching can be leveraged throughout an entire organization. So both the potential impact of your coaching, and your fees can be amazing.

The Ultimate Double-Win Equation

It’s worth learning how to become a business coach because once you get it, you can get the double-win of helping the individual and the organization. Imagine for a minute the impact of coaching a turn-around genius like Lee Iacocca. See yourself influencing the influencer. What would it take? Now, don’t be shy. He is the turn-around genius, but you are the professional business coach. Imagine the impact you could have. Imagine.

The Two Worlds of Business Coaching

The obviously there are two bodies of skills and knowledge required. First, we are coaching the individual for their own betterment. And second we are directing the individual to maximize the success of their organization. Therefore, we have to be masters of coaching individuals and we must also understand business at a level needed to give critical advice on specific issues. This is no place for pretending; there are too many lives at stake. If you have not been a business leader who has brought your organization successfully through very difficult times, then please save everyone a lot of time and pain, and don’t pretend to be a business coach.

How to Become a Business Coach Involves Gaining Business Knowledge, Skills and Experience

So when it comes to how to become a business coach, it has as much to do with business as it does with coaching. And if you don’t think so try going eyeball to eyeball with Lee.

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

Technorati Tags: ,

Filed Under: Business Coaching, how to become a business coach Tagged With: ,

Business Leadership Coach: What to Say When Your Clients Quit

October 8, 2011 By Fred Phillips 1 Comment

Starting out as a business leadership coach, one of your main worries will be attracting enough clients. As an established coach, you’ll still have to worry about marketing and promotion, but you won’t have to worry about losing clients, will you? There’s no way a client would want to quit, is there? Damn straight there is.

No matter how good a coach you are, clients sometimes want to quit, walk away, say adios, arrivederci, sayonara. Believe me, it will happen. But, is there something you can say when they decide to quit? Something that will change their minds? Something that will make them see the error of their ways?

The Number One Reason Clients Quit

Coaches often think that clients leave because they found a lower price or that they were disappointed in the results, but the number one reason clients walk away from coaching is that they don‘t feel their mentor is truly interested in them and their success. No matter what business you are in, it’s all about the customer service! If they feel as if they are just a name and a number in your appointment book, they’ll go find another business leadership coach.

What To Say When Clients Quit

What do you say to clients who feel this way? Well, it won’t be easy to get them to stay, but the best way is to show them how much you care. One way to do this is to let them know how much you have learned about them. Hopefully, you have been taking notes and are familiar with the details of their life story. People are impressed when you can recall the fine minutiae of their lives. As a leadership professional, you should care; as a businessperson, you can show a reluctant client how much you care by showing them how much you know…about them! They may think twice before they walk out your door.

Some clients will drop you as a business leadership coach because they believe they can find ADVICE anywhere: online, from friends and peers, or from books. What should you tell them?

Tell them, “I don’t give advice, I motivate, educate, and inspire. You can’t get that from a TV show or an online blog.” Coaching is so much more than ADVICE.

Some clients will walk away from your business leadership coaching practice because they are frustrated with the lack of instant results. What should you tell them?

Tell them: “Coaching takes time. My coaching involves a systematic, detailed, yet flexible blueprint for success. Quitting after one or two sessions doesn’t allow enough time to see results. Long-tern results require a long-term commitment.”

Why You Should Be the Best Business Leadership Coach You Can Be!

No matter how great you are as a business leadership coach, clients will leave. No matter what you say when they quit, a few will never return. However, if you are the best business leadership coach you can be – and that takes education, time, effort, and a desire to truly help your clients – you will retain the vast majority of your clients and have a thriving coaching business.

The Last Words to Say When a Client Quits

If a client still wants to leave after you have appealed to their better judgment, you can tell them, “I’ll miss working with you. I wish you all the success and happiness in the world, and you are always welcome to return.” Don’t burn any bridges! You never know, they may walk back through that open door when they realize what a great coach you were!

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Technorati Tags: ,

Filed Under: Business Coaching, Business Leadership Coach Tagged With: ,

Business Success Coaching: An Adrenal Addiction Problem

October 7, 2011 By Donald Hunter 2 Comments

Often business success coaching is about your coach being straight with you and upfront with you that you’re an adrenal junky who’s hooked on reactive business activities that suck up your time instead of you focusing on what you lie to your coach about that you’re really committed to get done. In reality, this is a negative inner game symptom which you need to get a handle on if you ever expect to run a consistent, predictable, and growing business.

This business success coaching article is about how you get so emotional about your business and how you go through the emotional peaks and valleys or highs and lows, and that you get addicted to the variety in the daily business routine that you check your email 100 times a day, but you don’t get the sales or production results you expect.

Business Success Coaching Makes You Aware of Your Time Wasters

You probably got into coaching to save people or to become famous. Instead, you should have been more strategic and focused on getting into a business that’s on a good growth curve.

It’s hugely important for you to understand the motivating values that drive you in developing and growing your business.

For example, if you’re a public speaker, then speaking most likely gives you an adrenalin rush, but you may speak too much and then you don’t give enough time and energy to implement proven important sales and marketing strategies and tactics that’ll put you in the position to develop all aspects of your business.

Eventually, the house of cards will all come tumbling down on your head because you haven’t paid attention to the business success coaching warning signs. If this hasn’t happen to you yet, you’ll learn that the fundamental laws of business must be respected before success is possible.

The fundamental laws of business success is you must give before you receive. That’s giving your product or service in exchange for the money your clients willingly give you in exchange for the promise you give them.

You need to make sales frequently and be efficient in fulfilling on the value you sold your client.

The best practices in business success coaching says that if you’re going to have an addiction, then selling and fulfilling is where you want to focus on getting your addictive adrenal rush, and that’s on consistently and predictably satisfying your client’s wants and needs.

Another example of this deadly adrenalin trend is the social media addiction. You may be one of those people that spends too much time on social media during your money hours.

Now you continue to spin your wheels without a clear focus while you dream about making money in your virtual world and quickly Facebook, LinkedIN, and Google Plus become a diminishing return for you because you don’t have a strategy to execute and you never take the conversation offline where you can assess your contacts needs and move them from a lead to a prospect and hopefully enroll them into your product, service, or program.

Coaches Obsessive Behaviors

This example is about the way you may do your free sessions and the time you spend coaching your clients. You may be very good at running free sessions and because you have great sessions, you tend to cling to running more and more free sessions instead of hiring good coaches to run free sessions for your company.

Let it go if you want to grow your coaching business. If you want business success, you have to give up running all the free coaching sessions for your company because you’re good at it. Get out of the habit of being adrenalin driven is the best business success coaching advice I can give you.

It’s an inner game addiction, but it’s about letting certain things go.

It’s about someone else doing the work verses you doing it so you get leverage over your time, sales, and delivery and fulfillment.

Business success coaching recognizes that your problem may not always be an adrenalin addiction, but you still need to let go to get massive leverage to scale your business growth.


Would you like an endless stream of new coaching clients? Simply fill out the form to the right with your first name and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Donald Hunter
Certified JTS Accountability And Strategy Coach

Technorati Tags: ,

Filed Under: Business Coaching, Business Success Coaching Tagged With: ,

Amateur Hour in the World of Business Coaching

September 24, 2011 By Dave Iuppa 1 Comment

Frankly, I have had my fill of amateur-hour business coaching that is not based on years of real-world experience. So let’s cut through the bull shit. If you have read a lot books and your “real world” experience only came during good times, than you simply don’t know anything about running a business. And you certainly aren’t in a position to even have an opinion about how to run a business in times like these. Got it?!

Great Coaches Are Almost Never the Best Players

Being a great coach doesn’t mean that you have to be a superstar player. In fact, the best players almost never make good coaches. It all comes too naturally to the best players. Generally, the best coaches are the best students of the game. And they are the best students of the game because they had to study and work harder just to compete at all. That’s just the reality of coaching and it is especially true of business coaching.

Business Coaches Have a Profound Responsibility

It may seem harsh, but the truth is that if you are coaching someone as an individual and you totally screw them up, you have screwed up an individual and probably their immediate family. If you are doing business coaching and screw it up, you have screwed up your client and maybe their family, but you have also screwed up their employees, and potentially all of their family members. You may have put the employees out of work. You may have cost them their homes and even their marriages. No pressure ha?

Earning the Right to Have an Opinion

So before you frame your coaching diploma and hang out your shingle as a professional business coach, take a moment and ask yourself if you have what it takes to have the right to even open your mouth. And if you honestly cannot, do yourself, your profession and, most important of all, your client a real favor, and go and get the real world experience needed and earn the right to have an opinion in the world of business coaching.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

Technorati Tags:

Filed Under: Business Coaching Tagged With:

Business Success Coaching: The Kiss of Death In Marketing

September 20, 2011 By Colette Seymann 7 Comments

One of the best things you can do to help your business success coaching clients get more business is to help them define what they do. We can laugh and agree that we can’t be all things to all people. But do we really understand that thinking everyone is a potential customer means that no one is really our customer? In today’s world of high speed marketing and information, the competition to win customers is fierce. But why do people, including business success coaching clients, fail to clearly define their target markets?

The 3 Most Common Business Success Coaching Mistakes

1. It’s too basic too really be important. One common business success coaching mistake is in determining a niche is that clients think that because it seems so simple, they gloss over it quickly.

2. Discovering a target market is too much work. It does take work, resources, and time to decide on a market. Most people without a business success coach stop often stop short when they realize how much effort it can be.

3. Failing to gather information. Data must be collected and analyzed so one can make wise business choices instead of choices based on personal or emotional preferences.

The Fear That Keeps People From Success

In this economy it’s hard to think of turning anyone away who would willingly pay you. Even if your coaching clients want every customer they can get, they still need to call them by name to get their attention in the crowd. Not literally, of course, but by marketing to them in such a way that they see your client as the solution to what they need or want most. Which is more attractive to you? “Meat for Sale” or “Made to order Kobe Burgers.” Even if the second option is not enticing, the first option sounds a bit suspicious. What type of meat? Is it even safe? There is something very attractive about seeing an ad for your specific need. Almost as if they know you personally. In this competitive market, your coaching clients need you to help them find a way to shine above the rest.

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to become a life coach in 30 days.

Colette Seymann
JTS Advisors Designated Accountability Coach

Technorati Tags: ,

Filed Under: Business Coaching, Business Success Coaching Tagged With: ,

Make a Difference – Be a Personal Business Coach!

September 9, 2011 By Dave Iuppa 1 Comment

Every great movement begins as a stirring in the heart of an individual. Whether an entrepreneur, a sales professional or a teacher, each will crystallize a vision, share it and move many to action. Or they will not. The difference depends on their access to a master personal coach. A master personal coach who may be YOU.

What makes a Master Personal Business Coach?

Well, a personal coach is one who focuses their skills on the betterment of an individual. They may be paid by “the company”. The individual may be investing in their own future and in their dream. Or they may be the beneficiary of the kindness of someone who has enlists to become a part of the vision.

What Is Your Business?

Your business is what it is that you are all about. The work of Mother Teresa and the work of Jack Welch are both businesses. They are organized efforts with goals and people working to reach those goals, and they both are governed by the economics of the real world. What really matters is that one has a vision which is so compelling that it can unite disparate individuals around that common goal and calling. And so it is obvious why a Personal Business Coach is required? Personal because this speaks to the focus on a leader. Business because, as we have said, every dream is bound to earth by the realities of business and economics. And Coach because no one else is as well equipped to assist a dreamer in transforming their vision into reality through others.

Changing the World through an Entrepreneur, a Sales Professional or a Teacher

It is the Personal Business Coach who is best equipped to make the difference and who can help turn the dreams of the leader into reality. This works only if the Personal Business Coach can see the advantage of investing in clients who might not have the cash, but who might have the possibility for great results. Then the coach can make the business decision to offer their services either for a percentage of the increased business results, or for the achievement of grander goals measured in the currency of the soul.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

Technorati Tags: ,

Filed Under: Business Coaching, Personal Business Coach Tagged With: ,
« Older Posts