Many coaches are in dire need of business success coaching. Are you one of them?

Do you want to keep coaching or not?

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As a coach, your first love is probably helping people– solving problems, reducing conflicts in relationships, all that great caring for everyone else.  How about a little love for yourself?  You’ve heard it before, but here it is again.  If you don’t look after your own needs first, you won’t be able to go on helping others.  One of the best ways of looking after yourself is making sure that your business is running as a successful business and not as a hobby.  So here is some business success coaching for you!

Business success coaching keys to confidence

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1) Find the intersection of your passion, your expertise, and profitability, and choose a niche to coach based on that intersection.   Choosing a niche just means you have a starting point for your marketing.  You can still coach anyone you want.

2) Know what you want your outcome to be.  What will your successful coaching business look like?  How much time do you want to spend on it?  How many clients do you want and what do you want them to pay you?  What will you do with the money?  Put in all the details and make it real for yourself.

3) Figure out what you don’t know that you need to know.  Then learn it.

4) Develop the mindset that failure is a good outcome because you learn what not to do from it.

5) Be willing to make changes.  No matter how emotionally attached to your language, your program or your materials you are, if something isn’t giving you the results you want, disengage your emotions, and change what isn’t working.  Otherwise, your business success coaching won’t impact the success of your business!

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At the same time as your business success coaching is giving you the inner game keys to a successful coaching business, you also need the outer game strategies. No matter what’s going on in your head, if you don’t take action, nothing in your business will change. You will be left with an enjoyable (hopefully!) hobby, but you won’t have a sustainable business to fill your financial needs as well as your emotional ones.

A key from Napoleon Hill

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This one’s a bonus in case you haven’t read Napoleon Hill’s classic Think and Grow Rich. Napoleon Hill said that successful people do two things. One, they make lots of decisions. And two, they make them quickly. Do you?

Outer game tactics from business success coaching

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1) The business face that your clients see must be professional. Be concise and business-like in your company name and email. Likewise in letterheads, invoices, etc. Record your answer phone message clearly and briefly in appropriate language.

2) Have a business plan. If you have a business, you need to write down the structure, the intent, and the details of how it is run. There are organizations like SCORE which offer business success coaching on business plans as well as other aspects of business at very low cost.

3) Develop a marketing plan. If you depend on word of mouth, which is what a lot of coaches do, it may be years, if ever, before you build a full practice. Figure out the fears, frustrations and desires of your niche, and use that information to inform your marketing.

4) Learn to delegate. Once you have your business plan and you know what tasks need to be done to run your business successfully, decide what you can do, what you want to do, and what will be more cost effective to get someone else to do. The business success coaching on this is really partly inner game too. It can be hard to give up the idea that you need to be able to do it all yourself. Give it up anyway and find some help!

5) Get a coach. This one’s last but not least, as the saying goes. To be successful in a coaching business, you need business success coaching. A coach will provide you with all that you want to provide for others–help with strategy, illumination of your blind spots, and accountability to make sure you actually take the actions to make your business a success.

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When a client comes to you for business success coaching, assume they are ready for some tough love and are prepared to do what is necessary to make their business succeed. Often a client will come to you because his business, born out of passion for the product or service he provides, is failing. What you offer is some no-nonsense help for him to begin to run the business as a successful business needs to be run.

Have the client take a step back

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Often in a business, particularly a service business like coaching, the owner/manager is too close to everything that’s going on to be able to see the problem spots. Just like a basketball player on a court who can only see what’s happening right around him, a business owner who runs the day to day operations can’t objectively see the whole picture of what’s happening. He only gets a skewed version from the inside view he has. In the basketball example, only someone who is off the court with some distance from it can take in the whole court at once. Similarly, in your business success coaching, get your client to figuratively step outside and emotionally distance himself enough to get the whole, accurate picture of what’s working and what isn’t in his business. This can be difficult for your client, and you need to be the compassionate but authoritative voice helping him recognize the need and find the way to do this.

Business success coaching must teach integrity

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No business can attain and retain success without integrity. You are a model for this behavior in your business success coaching. You must consistently and reliably demonstrate integrity in the way you interact with your client and in your business practices. And you must coach your client with tough love and hold him accountable for being his word down to the smallest detail. In your dedication to your client’s success, you must take a compassionate but firm stand when it comes to keeping all commitments, including appointments, on time and as promised, or at the very least, communicating when there is a problem. Your business success coaching must help him find and transform patterns in himself that diminish his integrity, so that he doesn’t disappoint his customers with repeated unmet expectations. Without integrity, your client’s clients won’t believe him or trust him, and his business will have a very shaky foundation.

Would you like an endless stream of new coaching clients? Simply fill out the form to the right with your first name and email and I’ll send you free videos with step-by-step blueprints for generating a massive income from high paying coaching clients.

Dorine G Kramer
JTS Advisors Strategy and Accountability Coach

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Coaching for business growth is not necessarily predicable.  What is predictable for many businesses is that they struggle for years, business owners are merely the employees that get paid last.  Their businesses never become the vehicles they dream will bring financial independence.  These business owners are a step up from slavery.   With coaching, however, even a stagnant business can turn around in a short time with a few keys.

Coaching for Business Basics for Success

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Season #1:  Plowing the Fields

Your client works in their business on a daily basis.  This is the most labor-intensive period.   Coaching for business owners during this season includes helping your clients develop a clear vision to sustain them through the obstacles they must face, usually alone, at this time.  It is the testing ground for future automation.  The sooner you can help your clients get through this season the better, but it can take years.

Season 2:  Help on the Way

Your client begins to see what works and what doesn’t, and is able to begin to outsource some of the more menial tasks.  The trial and effort from the first stage allows your client to create procedure manuals so anyone can contribute with minimal training.

Season 3:  Deferring the Celebration

This is the point where coaching for business can make the greatest long-term impact.  During this season your coaching clients feel they have earned the right to celebrate.  They may blow all of their assets to buy a new car or home, or take a big owner’s draw.   If you are encouraging your business clients to celebrate along the way, this stage season can be weathered more easily.  The capital they have earned needs to be re-invested for the next stage to occur.  Otherwise they are doomed to live between the first two seasons.

Season 4:  Re-investing

During this season, your clients need to re-invest their time and financial resources to get to the next level.  Coaching for business in this season requires you to let your clients know that they are at the final push to the next plateau.  This is often the business ‘wall’ that is akin to the marathon ‘wall’ runners face a few miles short of the finish.  Many business owners never make it through this season, because they don’t know how close they are to the next stage.  If they make it through this season, they’ll have the basis for a sustainable future.  Now is the time to re-invest resources to make their business more automated via technologies or outsourcing.

Eyes For The Future

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With these basic stages of coaching for business covered, your client will now have a future paced view of the business.  The path to success doesn’t look like a staircase, but more like a seasonal pattern of periods of hard work, growth, and even slower times.  Using these keys, your business should see many of these seasons during its lifetime.

Hope you took some great value out of this post today!  I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions.  And also, you can click on the Twitter button below to retweet this article… Thank you!

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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How could your best sales training coaching clients be doomed for failure?  How could they possibly work their whole career and have nothing to show for it in the end?  Some of the wealthiest people in the world have risen from sales force.  That being said, how is it possible that most sales people come to the end of their lives with little to show for it?

Sales Training Coaching Clients Are Like NBA Stars

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People in sales often make good money during their career.  Sometimes they see six figure salaries within a few years of starting their career.  Life is suddenly very good, and they want to experience it.  The result can be something like a kid in a candy store that has just found a $20 bill.  Before they know it, they money is gone with nothing to show for it.

You Can’t Enjoy Success Now And Later

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If your sales training coaching clients want to enjoy their earnings in the long term, they need to be prepared to make some short term sacrifices.  Sacrifices in the form of time and money.  Research shows that most sales superstars value their time and money more than any other value.  They want the most bang for their buck.  And depending on their mindset, it might not seem worth it to risk whether they’ll even be alive in 20 years.

They key to long term financial success for your sales training coaching clients is leverage.  Training your clients the value of leveraging their time by hiring an assistant as soon as possible, of surrounding themselves with a team, or investing their earnings back into their business are some examples.  Making some short term sacrifices will help your clients create the lifestyle they are looking for, with certainty that they will be able to sustain this lifestyle into the ‘golden years.’

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to become a life coach in 30 days.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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Sales training coaching is in demand, especially in markets that have been hit hard such as real estate. Cold calling is up there among most people’s greatest fears. With a good script, however, it doesn’t have to be. With a little coaching and training, you can help transform call reluctance into sales.

Don’t Let Your Sales Training Coaching Clients Pick Up the Phone Without a Script

Many people are hesitant to use a script, because they believe it is inauthentic. It’s not, it’s just being prepared. Ask my 8 year old daughter whether she wants a script when she calls Girl Scout Cookie customers and she’ll tell you it gives her confidence. I don’t think anyone she called thought she was anything but sweet and genuine.

The Three Steps to Cold Calling Mastery

Take time to create a script for yourself. This is the structure:
1. Identify yourself and your company.
2. Explain briefly why you are calling.
3. Tell them what you want.

During the course of the call you want to find out if they would like to do it. Sounds simple, right?

Your sales training coaching clients might have concerns about establishing rapport, asking about the other persons needs etc. Those are all things that you want to include at some point during the call. It’s key, however, to convey to your prospect that you value their time by getting to the point as soon as possible. You only have about 30 seconds to get people interested anyway. You will have more success if what you want is to give value, not ask for a handout. For example, what you want might be to give a free training to a group of people related to your area of expertise. Don’t forget, cold calling is still a numbers game. But knowing what to say will allow your clients to take rejection with a grain of salt and move on to the next call.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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Business coaching is more than helping others achieve their goals.  It’s about stepping up into leadership.  Until you become a leader you won’t get many coaching clients; especially business clients.  How do you become a business coach who walks their walk?

Here are the six steps to your success in business coaching

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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In your business coaching practice, there are three steps your business success coaching clients must take to achieve excellence.  Personal excellence is one of the most important skills your business success coaching client can develop.  Helping your business coaching client reach personal excellence in their business will require dedication.  Once your client gets into the top ten percent in their field, they will be one of the highest paid people in their profession.   Your client will enjoy respect and be able to live their life they way they want to live it.  What are the three necessary steps?

Business Success Coaching Step 1:  Improve Your Business Coaching Client’s Core Skills

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Your business success coaching client must constantly improve their core knowledge and skills.  Your client will do this through education, experience and training.  These skills determine how well your client does their job and value of their contribution to the business community.  They can be improved without limit throughout their career.  One key skill has the potential to dramatically increase your business coaching client’s income.

Business Success Coaching Step 2:  Build Your Business Coaching Client’s Internal Business Knowledge

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There is a second piece of knowledge your business success coaching client’s must possess. That is the knowledge of how their business operates internally compared to their competition or other businesses in general.  That knowledge includes accounting, financial systems and political and social structures within the organization.  If your business coaching client knows these systems well, they are very difficult to replace in their organization.  It would require money and possibly months or even years for a new person to learn those things.

Business Success Coaching Step 3:  Build Your Business Coaching Client’s Ability To Get The Results

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Your business success coaching client needs to develop their understanding of how to get financial results in a competitive marketplace.  This is your business coaching clients product knowledge and knowledge of how to sell those products.  It can also include their knowledge of customers and how to deal with them.  Your obligation to your business coaching client is to help them develop these skills and knowledge.  With this knowledge they can take their ability to earn money to a higher level.

Kris Thompson

JTS Advisors Strategy Coach

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In business coaching, your personal business coach clients will have many challenges.  Problems are normal, natural parts of business.  As a personal business coach, help your clients separate fact from fiction.  A fact is something that is fixed and not changeable.  A problem or challenge is something that can be solved.  You can do something about it.  In order to make a change your business coaching client needs to stay flexible.  Here are some ways to help them do so.

Business Coaching:  Teach Your Personal Business Coach Client to Say “I Was Wrong”

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When your personal business coach client makes a decision, and over time, it proves to be a wrong decision, help them to not be afraid of saying, “I was wrong.”  As soon as your business coaching client admits they were wrong, the situation is over.  They don’t have to waste any more time defending, justifying, or explaining themselves.  Now you have empowered them to make a decision to get results.

Your personal business coach client should also be willing to say, “I made a mistake.” Many of our decisions in life will be incorrect because we don’t know what the future holds.  When your business coaching client can admit to being wrong and to making  mistakes without judging themselves a failure, they can get back on course.

Business Coaching:  Your Personal Business Coach Client Has the Right to Change Their Mind

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Throughout your personal business coach client’s career, they are going to make decisions based on how they think and feel at the moment.  But over time, they may think differently about the same matter.  They may realize that, based on new information, a previous decision was not the best one.  When that happens to your client, allow them the opportunity to change their mind.  It’s okay for your client to change their mind and turn in a better direction when they realize they made a mistake.  When you can help your business coaching client to admit mistakes, be flexible and change their mind to be more effective, you will have set them up for long-term business success.

Kris Thompson

JTS Advisors Strategy Coach

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