One of the hurdles to become a life coach is to identify your target market.  But how to become a life coach whose clients want their services is the question rarely asked.  Beyond just deciding to become a life coach and hanging up your shingle, you want to make sure there are people who are looking for you.  There are three steps to how to become a life coach who has identified a great target market.

Use These Suggestions to Help You Become a Life Coach with a Hot Niche Market

.

How to Become a Life Coach With a Community of Clients:  You could look for individual clients to work with, but if you can identify a group of people marketing will be easier; even if your group doesn’t feel like part of a community.  For example, some dentists might not feel connected with the greater community of dentists.  They still may have similar needs and characteristics that would allow you to market to them as a group.  But it might be even easier to market to real estate agent.  Not only do they define themselves as agents, but they are always networking with each other.  When you become a life coach who makes a difference for one of them they will give you referrals.

How to Become a Life Coach Who Provides What People Needs:  Part of becoming a life coach with a great niche is finding a group who has a problem they are trying to solve.  This doesn’t include groups that aren’t aware that they have a problem yet.  Unless your clients know they have a need, they won’t be looking for you to become a life coach for them.

How to Become a Life Coach That Clients Seek Out:  People who are part of your ideal niche already believe a solution exists and are actively searching for a solution.  If you have an opportunity to talk to most people alone, you might be able to talk them into believing in a solution.  But for your ideal marketing niche, you want find people that are ready for a solution.

If You What to Become a Life Coach Who Caters to a Specific Market You Must Not Limit Yourself

.

If you want to become a coach with a hot niche, it’s more than finding out what you want to give.  You need to find out how to become a life coach who discovers the group they can serve.   When you come from that place of serving a particular group, you won’t be worried about limiting yourself.  You can then shift into limitless possibilities of what you can offer to the world.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

Technorati Tags: Become a Life Coach, How to Become a Life Coach

Just because you’ve become a life coach doesn’t make it more likely that you will follow through on your New Years’ Resolutions. In fact, most people can’t remember when they resolved to do by March. And unless you want to follow the masses, you need to figure out how to become a life coach who goes beyond what most people do and set powerful goals.

How to Become a Life Coach who thinks “SMART”

.

For a goal to be powerful it needs to be SMART.

How to Become a Life Coach Who Writes ‘Specific’ Goals:
The ‘S’ in this acronym stands for Specific. Goals need to be clear enough so another person can understand and grasp what the goal is about. For example: A goal to become a life coach who has a thriving business is vague.

How to Become a Life Coach Who Writes ‘Measurable’ Goals:
The ‘M’ stands for Measurable. If you want to become a life coach who writes SMART goals you need to have a clear picture of victory. For example: A goal to enroll 5 new clients is measurable. You know when you’ve achieved the goal, and you can keep measure your progress along the way.

How to Become a Life Coach Who Writes ‘Ambitious’ Goals:
The ‘A’ stands for Ambitious. My favorite example of this is when a client who was almost 70 told me his goal was to complete a century bicycle ride. That sounded ambitious to me. But it wasn’t for him. He had completed the same ride 7 years in a row. Don’t become a life coach who settles for less than ambitious goals.

How to Become a Life Coach Who Writes Down the ‘Reason’ the Goals are Important:
The clearer you are about why you want to achieve a goal, the more likely you will be motivated to persevere when challenges arise. Make sure you become a life coach who understands what you are really trying to achieve in terms of getting your needs met. Will you get more Certainty/ Security in your life as a result of accomplishing your goals? More Significance? More Love & Connection? More Variety?

How to Become a Life Coach Who Creates a ‘Time’ the Goals Will be Completed by:
Don’t let yourself become a life coach who says, “Someday.” For some people it might be a bit daunting to commit to a date, but at least you will feel enough pressure to get into action.

Become a Life Coach Who Doesn’t Need the New Year to Have Resolve

.

Are you ready to become a life coach who reflects on this past year and makes goals? Goals like “How to become a life coach who gets better results?” sound like a good idea, but are really only a few steps away from being a powerful and compelling goal.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

Technorati Tags: Become a Life Coach, How to Become a Life Coach