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Review: Coaching Psychology Manual

February 20, 2012 By Leave a Comment

If you want to be, are training to be, or already are a wellness coach, you should get your hands on a copy of Coaching Psychology Manual, by Margaret Moore and Bob Tschannen-Moran.

Coaching Psychology Manual is designed to be a comprehensive guide for wellness coaches and those looking to get into the field. It comes complete with specific examples and real-life scenarios that can be studied and applied in your wellness coaching practice.

Who Will Benefit From the Coaching Psychology Manual?

This book is for everyone in the wellness coaching field and all other professionals associated with wellness. This group consists of wellness coaches, physical therapists, doctors, nurses, dieticians, nutritionists, fitness trainers, and all other fitness and health care professionals. The book helps teach concepts and techniques to help individuals, patients, and clients in every area of wellness and health.

The book, Coaching Psychology Manual is a great resource for everyone involved in wellness careers. It combines theories and strategies with guidelines, practical tips, and tidbits of information. It is so comprehensive and well-done that it is used in some wellness coach training programs and serves as a textbook for wellness coaches.

The book covers a variety of topics and is quite comprehensive in scope. Here are a few of the topics covered in the book:

  • * What is coaching psychology?
  • * What brings clients to coaching?
  • * Coaching relationship skills
  • Establishing trust and rapport with clients
  • Helping clients move through stages of change
  • The five basic principles of Appreciative Inquiry
  • Self-efficacy and self-esteem
  • Client assessments and the value of assessments
  • Vision, planning, and goals
  • Conducting coaching sessions
  • Adapt your coaching style to client learning styles

The is only a partial list of topics covered by the book. There are many more! You’ll be amazed at how much ground this one book can cover!

Who Wrote This Book?

The authors are both veterans in the wellness and coaching fields. Margaret Moore was an entrepreneur in the biotechnology industry who switched her focus to prevention and well being. She founded WellCoaches Corporation in 2000 and helped set the standard for professional coaches in healthcare. She also helped build and define the fields of health coaching, fitness coaching, and wellness coaching.

Bob Tschannen-Moran is the founder and president of LifeTrek Coaching International. LifeTrek is a group of diverse, professional coaches who help individuals and corporations to realize their full potential. Bob is an avid and respected writer and speaker in the field of coaching.

If your field is wellness coaching or related to wellness coaching, the book, Coaching Psychology, by Margaret Moore and Bob Tschannen-Moran should have a home on your office bookshelf. It is packed with useful information, strategies, theories, and tips on how to be a better wellness coach. It can help elevate your level of coaching in all areas of wellness, including fitness, nutrition, weight management, and stress management. Most importantly, it can help you elevate your game when it comes to understanding and motivating your clients to reach their wellness goals.

Make your next coaching move the purchase of Coaching Psychology Manual? You’ll be a far better coach when you get your hands on this essential and indispensable book.

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your30-day coaching blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Become a Christian Life Coach and Change People’s Lives

February 18, 2012 By 1 Comment

One of the best ways to make a good living and to truly help people change their lives is to become a Christian life coach. Becoming a Christian life coach is all about helping people get from point A in their lives to point B. Point A is where they are now and point B is where they want to be. How they get there will be based on Christian values.

Why Become a Christian Life Coach?

When you become a Christian life coach, you learn the skills that can help people get from point A to point B. A Christian life coach teaches their clients that with faith in Jesus Christ and a Christian approach to life, goals and dreams can be attained.

As a life coach you can earn respect, become involved in a highly rewarding career, make a good living, and work in an environment that embraces Christian values. When you become a coach, you put yourself into a position where you can help others while helping yourself!

When you become a Christian life coach, you help clients work on and improve various areas of their lives. Personal attributes, relationships, career, health, finances, organizational skills, and goals are all areas for which you can offer assistance and guidance. In some ways, your job as a coach, is to make them “see the light.”

Personal attributes:

  • Increase self-respect and self-worth
  • Improve self-esteem by helping clients place value on their lives
  • Instill confidence by recognizing positive attributes
  • Remove doubt, relieve depression, and teach ways to overcome defeat

Relationships:

  • Teach communication skills
  • Provide strategies for overcoming problems and issues
  • Teach ways to value and positively recognize the self-worth of a spouse or a child.
  • Teach ways to increase, maintain, and restore intimacy

Career:

  • Assess your client’s skills to determine the best career choice and discover hidden and unrecognized talents
  • Teach ways to get promotions or to find better jobs
  • Analyze and assess your client’s entrepreneurial potential

Health and Finances

  • Teach ways to improve health through exercise, nutrition, and stress reduction
  • Teach ways to lose and stabilize weight.
  • Teach strategies for saving and investing money
  • Teach clients how to budget and stretch their money

Organizational skills and Goals:

  • Teach methods for organizing personal and business items, eliminating clutter, and setting up efficient systems for storing and retrieving items.
  • Work with clients on managing time effectively and efficiently
  • Help clients clarify and set goals and give them roadmaps on how to achieve those goals.

When you become a Christian life coach, you work with clients to help them find solutions to life’s problems. A coach does not provide all the answers; a coach serves as a catalyst in the client’s search for their own answers.

As a faith-based life coach, you frame assessments and analysis in terms based on Christian values and ideals. You offer support to your clients that are based on the teachings of Jesus Christ. You can completely change someone’s life as a Christian life coach. You can help them finding satisfaction in their personal, career, and spiritual life. Become a Christian life coach and you can begin changing the world, one client at a time.

Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkitwhen you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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What is the Definition of Coaching?

February 13, 2012 By 1 Comment

Whether you are a potential coach or a potential client, it is good to have a clear definition of coaching. To come up with a good definition of coaching, it helps to know what coaching isn’t.

What Coaching Isn’t

Coaching isn’t consulting. Consultants often have experience in one specific area and are hired to solve a problem in that certain area. Consulting is specific while coaching can be both general and specific. Consulting is narrow; coaching is broad. Consulting is restricted; coaching is unconfined.

Coaching is sometimes similar to mentoring, but not quite. Being a mentor is more like being a teacher; a mentor-student relationship is very similar to a teacher-student relationship, which is not the same as a coach-client relationship. A coach-client relationship is more balanced and coequal than that of a teacher and student.

Coaching is definitely not therapy. Though it may seem like it with certain needy clients, a definition of coaching does not include being a therapist. The use of psychology in your practice is not uncommon, but therapy is not what you do as a coach! If your clients want therapy, tell them to look elsewhere!

What Coaching Is

There are many possible definitions of coaching, and it may mean different things to different people. However, to better understand the definition of coaching, it is good to see what the two primary governing coaching bodies have to say about defining their profession.

To paraphrase the ICF (International Coaching Federation) definition, coaching is partnering with your clients to inspire and motivate them to maximize their professional and personal potential.

To paraphrase the ICA (International Coach Academy), the definition of coaching is a collaboration between the coach and the client to help clarify their values and achieve their goals. The ultimate goal is to help the client achieve a fulfilling life.

From these definitions, we can conclude that coaching can be defined as:

  • a collaboration between client and coach to create roadmaps and strategies for success in a client’s professional and personal life.
  • a method of motivating and inspiring clients to identify, clarify, and achieve their goals.
  • a tool to help clients create a life or career plan that promotes success, health, and happiness.

One Powerful Definition of Coaching

Therapy and counseling often look to the past to find issues and problems. Once the problems are identified, therapists and counselors attempt to understand and heal these issues. However, coaching looks to the future to make someone’s life better and more fulfilling. Coaching begins with a client’s desire for personal and professional improvement and success. Coaching is not about why clients got to where they are; it is about how to get them from their current place to the place they desire to be in the future. Unlike consulting and therapy, which often looks backward and is reactive, coaching is forward thinking and proactive.

One More Definition of Coaching

Coaching is belief, tools, and leadership. Coaching starts with belief; belief that people can solve their own issues and ameliorate their life if given the right guidance and tools. Once these tools are presented, the coach uses leadership skills to help the client correctly use and apply them. Belief, tools, and leadership – that’s coaching!

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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The Education Needed to Become a Life Coach Starts With You

February 11, 2012 By Leave a Comment

If you are thinking about getting into the life coaching business, you may be wondering about the education needed to become a life coach. Are their any educational requirements?

There are no specific degrees needed to call yourself a coach. You don’t need a doctorate, a master’s, a bachelor’s, or even an associate’s degree. You don’t even need to be certified. There are no regulations requiring you to have a degree or a coaching certification. The education needed to become a life coaching professional is, well, you don’t really need any. Except…

The One Type of Education Needed to Become a Life Coach

If you don’t need any college degrees or specific certification, what is the one thing you absolutely, positively must have? People skills, Yes, must have training or education in people skills. After all, you will be working with people and trying to help them improve their lives.

Many life coaches migrate to the field from other careers. These careers all require highly evolved people skills – counseling, human resource, personal training, teaching, health care, social work, and other similar fields. Individuals in these careers have developed their people skills and know what it takes to teach, inspire, stimulate, and motivate.

Is There More Education Needed to Become a Life Coach?

As previously mentioned, if they want, anyone can call themselves a life coach. Hang out a sign, get a telephone listing, register a fictitious business name at your local County Recorder’s Office, and voila – you are a coach! But, is there more education needed to be a life coach? Yes and No. You don’t NEED any more, but you SHOULD have more.

The best preparation to be a coach is to build on your existing skills while obtaining coach-specific training. You can begin with a weekend workshop or jump right into a two-year program. Getting a personal assessment of the education needed to become a life coach may be a necessary first step if you are unsure of what training you should get. Many coach programs can provide you with an assessment of what is needed to bring your skills up to the level of a professional life coach.

Though there are no legal requirements for a coach to be certified, it is highly recommended. Having a certification shows commitment to the profession and a dedication to be the most informed and trained coach you can be.

2 Types of Certification

There is the ICF (International Coach Federation) and the IAC (International Association of Coaching). Both are respected international coaching certification organizations. The ICF certification is based on the amount of education completed and the accumulation of paid coaching hours. The IAC certification is dependant on passing a series of exams.

The ICF certification is more recognized because they have been in existence longer. It is also a better certification to get if you work with executives and other corporate clients because corporations are more familiar with the ICF. Some coaches prefer the IAC certification because they only have to take the exams and can skip any additional schooling. This may be the perfect choice for those who already have a high level of training and education needed to become a life coach and want to get their certification as quickly as possible.

Life coaching is a great field, and though no specific education is required, your chances of survival in this competitive industry is much better if you have the training and education. The education needed to be a life coach starts with you – your people skills. It is also encompasses your passion and desire. If you have people skills, passion, and desire, you don’t need, but you should get the training, education, and certification that will make you the best coach you can be.

Special Bonus – Learn 32 ‘Guru’ Transformation Techniques when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to become a life coach in 30 days.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Do You Think You Know How to Coach the Burnout-Athlete-Sport-Player?

February 6, 2012 By Leave a Comment

One of the most important questions in youth and high school sports is, “How to coach burnout-athlete-sport-player.” Why do young athletes burnout? Why does a promising baseball player give it up at the age of 16? Or, what makes a star tennis player on the way to national competition, suddenly give up the sport at the age of 14?

It’s called burnout, and it generally refers to the emotional, physical, and psychological withdrawal from a sport or activity that was once a passion. Learning how to coach burnout-athlete-sport-player can be a highly rewarding and lucrative career.

5 Principle Causes of Burnout

  • Unable to continually cope with their own competitive drive and perfectionist personalities.
  • Continually “playing up” against older competition and bigger and stronger athletes.
  • Overzealous parents
  • Overzealous coaches
  • Overtraining

A study funded by the U.S. Tennis Association (USTA) found that burnout came in four stages, a model first set up by Ronald E. Smith, a University of Washington psychology professor.

  1. Demand is placed on an athlete, including high expectations, excessive amounts of time, and extraordinary workout routines.
  2. Though the athlete initially enjoys the activity and the time involved, the player eventually perceives the demands as excessive.
  3. Anxiety, tension, and possibly insomnia become a problem.
  4. Performance begins to decline and the sport player eventually withdrawals from the sport.

The #1 Answer to the Question, “How do You Coach the Burnout-Athlete-Sport-Player?”

What’s the secret, you ask? Well, it’s really rather simple. You stop burnout before it happens. Ok, how do you prevent burnout?

6 Ways to Prevent Burnout in Young Athletes

  • Limit the amount of travel time.
  • Limit the amount of time spent “playing up.”
  • Educate coaches, parents, and players on stress management techniques.
  • Minimize the amount of parental coaching.
  • Positive reinforcement. When coaching youths, at least five positive remarks should be offered for every negative remark.

Ok, but what if an athlete is already showing signs of burnout? How to coach burnout-athlete-sport-player is a but more difficult when the player already shows signs of withdrawal.

The #1 Way to Stop Burnout

TAKE A BREAK! That’s right, the best way to answer the question, “How to coach burnout-athlete-sport-players”, is to stop coaching them for awhile. It may be difficult as a coach to tell one of your top players to take a few months off, but it may be necessary. Have the player take a few months off, try another sport, train on his or her own time, or just hang out with friends for awhile. Set a date for their comeback and let the athlete have the time off.

If you are a coach, and you are asking the question, “How to Coach Burnout-athlete-sport-player”, here are the two best answers.

  1. Prevent burnout by recognizing the signs – increased anxiety, tension, and stress – and then taking steps to reduce the excessive demands that are often placed on young athletes.
  2. If your athletes already show signs of burnout, allow them to take a break!

Now that you know what to do – go out and coach your young athletes to be the best they can be without burning them out!

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Become a Coach at the Adler School or Professional Coaching Toronto

February 4, 2012 By Leave a Comment

The Adler School of Professional Coaching Toronto, now called Adler International Learning, Inc. was founded in 1998 by Dr. Linda Page. She was interested in applying the Adlerian approach to business. The school has been growing ever since, gaining International Coach Federation (ICF) accreditation in 2002.

The Adlerian theories taught by the Adler School of Professional Coaching Toronto were developed by Alfred Adler in the early 1900s. They provide a framework to enhance managerial practices and improve organizational leadership based on the principles of democracy, social interest, participative management, and encouragement. It is opposed to the autocratic and authoritarian styles of management that are common in some companies.

Who Needs the Adler School of Professional Coaching Toronto?

  • People who are already established in the business world and who want to use coaching skills and certification to manage people in their business will do well at the school. This may include HR specialists, executives, managers, and teachers. Employing learned coaching techniques can help boost productivity and performance, and of course, profits!
  • Professional counselors, teachers, mediators, and others who work in positions similar to coaches will benefit from Adlerian teaching. Adler offers a way to expand your knowledge, skills, and professional services.
  • People who wish to start a career or make a career change will find Adler a great place to start. A school of professional coaching can help you become knowledgeable and certified to be a coach.

What Does the Adler School of Professional Coaching Toronto Offer Students?

The Alder School of Professional Coaching Toronto provides students with a year-long program of courses and practical experience created to give its students the core competencies required by the ICF.

The Adler approach to coaching offers students specific guiding principles that are implicit in all Adler programs. The school believes that everyone is creative, unique, has freedom to choose, and is an integrated whole. They also believe that inquiry and reflection are essential in the pursuit of meaning and excellence in life and work.

The Adler School of Professional Coaching Toronto provides students with quality face-to-face learning, intensive long-distance teaching, and the necessary tools to coach people in their work and their lives.

The cost of tuition is approximately $1400 and to complete the certificate program it will cost an additional $4000. Courses are offered in Toronto, Canada, and also in Phoenix, AZ, at the Adler School of Professional Coaching – SW. Courses are interactive and in person and are supplemented by labs and teleclasses.

What Makes Adler Unique?

The Adler Schools of Professional Coaching Toronto draws from many other fields to develop its unique approach. It relies on sociology, psychotherapy, leadership studies, management studies, counseling, developmental psychology, and other disciplines to create a rich and diverse program.

Adler Provides More Bang for Your Tuition Buck!

Though they have a consistent philosophy, as evidenced by their core principles, they allow for a wide interpretation of the coaching profession. This provides students with more information, more useable knowledge, more skills, and more bang for their tuition buck!

The Alder school is designed to graduate professional coaches who want to bring a multi-disciplinary approach to coaching and work with their clients across a broad range of coaching techniques. Is it right for you? Well, the answer to that question can only be answered by one person – YOU! Its unique approach, the quality of its courses, and its reputation in the industry make it worth a look for those considering the dynamic field of coaching.

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get yourmaster coach blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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5 Leadership Coaching Services That Will Make Leaders Out of Followers

January 30, 2012 By 1 Comment

As a coach, what type of leadership coaching services can you offer your clients? Can you truly teach someone to be a leader? Or, is a leader born and not made?

There is not enough space here to fully debate the issue over whether a leader is born or made, but as a coach, you can provide leadership coaching services that will make them be the best coach they can be.

5 Leadership Coaching Services That Will Make Create Leaders

  • The value of learning
  • The value of building relationships
  • Be a true visionary
  • Be a coach
  • Be positive

The value of learning permeates all aspects of a leader’s life and career. Teaching your clients the value of learning is essential in building leadership skills. Learning is a process that goes non-stop; learn more about your employees, your business, your markets, your competitors, and don’t forget to learn more about yourself. Self-awareness is one of the most undervalued skill when teaching leadership.

Another essential leadership coaching service you can offer your clients is to teach them the value of building relationships. The foundation of any leader’s domain is their relationships with peers, co-workers, and other business leaders. Without these relationships, a leader cannot lead. Relationships are the core ingredient of any leader’s success. As a coach, you can teach your clients to proactively build trust and relationships, network with others, influence others, and effectively manage others. Your services will teach that relationships do matter!

Though some people are born visionaries, it is certainly possible to teach somehow how to increase their ability to set sights on the future and achieve goals that others may not think possible. You can teach your clients how to focus on a task, how to set a clear and positive direction, and how to be decisive. You can create a roadmap for client to develop a personal vision and a clear direction. Most leaders are visionaries; some were born that way, but for many, it is a learned skill.

Most leaders are also coaches. They know how to empower others, guide others, teach others, and provide feedback in various situations. You can also stress the importance of inspiring and motivating others. You can use your coaching skills to teach others how to coach. Every leader will need to use coaching skills at some point in time.

Leaders tend to be glass-half-full people. Teaching your clients ways to turn a negative into a positive will benefit them as leaders. Success is a product of optimism, positive reinforcement, and a belief that you can make positive changes. Providing your clients will a framework of positive thinking and leadership will certainly help them become the leader they are striving to be.

Your leadership coaching services must work these five qualities into one comprehensive and consistent package. Stressing these qualities in every session will make your coaching indispensable to people who desire to become leaders. As a coach, you can offer your leadership coaching services to help your clients become learners, relationship builders, visionaries, coaches, and optimists. If you can do that, you can turn a follower into a leader!

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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My Career Coach College

January 29, 2012 By Leave a Comment

If you were starting a career coach college, what courses would you offer? What skills do you think are the most important for a successful career coach to possess? Well, if it were my career coach college, I would offer as wide a variety of subjects as possible so my college could provide all the necessary skills needed to graduate students who will go on to successful and rewarding employment in the career coaching field.

Here are the main courses at my career coach college and the course descriptions.

Social Networking 101

Discover why Facebook, Twitter, and other social networking sites are not just for kids. They are for people who want to promote themselves and advance their career or business. In this course, students will learn everything there is to know about social networking and how to transfer this knowledge to their clients.

Linkedin 101

Learn how to use Linkedin to further your career and the careers of your clients. Learn how to create informative and keyword-rich profiles that engage the reader. You will also become knowledgeable on how to use groups and connections to benefit your business and your client’s careers.

Marketing Yourself 101

Everyone needs to sell themselves. You will learn techniques and skills that will help your clients market and promote themselves in the job market. You will learn skills that will help them get jobs and promotions.

Job Searching Strategies 101

In this course, you will given all the tools and knowledge necessary to help your clients begin their search for a job. Whether they are just entering the job market or starting a new career, this course will help you help them become experts in finding job opportunities.

Job Searching Strategies 201

This is a follow up to Job Searching Strategies 101, and offers skills and knowledge on how to find better jobs in a chosen field. This course will provide you with ways to help your client move up in their particular profession.

Marketing Your Business 101

Many career coach colleges may overlook this one, but my college will have a detailed course on marketing and promotion. No matter how great a coach you are, you will need to market your business. This course will provide you with strategies and techniques to successfully market your practice, whether you have been in business for a long time or are just starting out.

Choosing a Career 101

You may have clients who know what career they want to enter and you may have clients who have no clue what they want to do. This course will teach you ways to help your clients make this most important decision. This course will be filled with questions, exercises, life scenarios, and other ways to help your clients select a career path.

Organization for the Disorganized

A skill that any good career coach college should teach, organization is a key to running a smoothly operating coaching practice. This course will teach you how to keep all you legal papers in order, how to become a good manager of time, and how to keep notes and information on your clients organized and easily accessible. It’s not a good career coach college if it doesn’t offer a class on organization.

If you want to be a coach, you need training and education. Sure, it’s possible to rent an office, hang out a sign with your name and coaching title, and start advertising for coaching clients. But, without the proper training and education, do you think clients will be beating down your door? No way! You need training – the kind of training a good career coach college can offer. Like mine!

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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The Top 5 Life Coach Books

January 27, 2012 By 1 Comment

One of the keys in becoming a good life coach is proper training and education education; gathering a good assortment of life coach books is a good way to supplement your training and education. There are many great life coach books available for purchase that will make a wonderful addition to your training.

Here is a list of the top life coach books and a brief summary about each one. Is one life coach book better than another? That’s up to you to decide; all the books on the list are a worthwhile read and will help you become more knoweldgeable about the profession.

The Top 5 Life Coach Books

Becoming a Professional Life Coach, by Patrick Williams

Written by the founder of the Institute for Life Coach Training, this is a great book for both experienced and new coaches. Even if you are not a coach, this book can help you improve your relationships and stimulate your personal growth. There is even a brief history of coaching at the beginning of the book that makes for an interesrting read.

Coaching Questions: A Coach’s Guide to Powerful Asking Skills, by Tony Stoltzfus

A book writen by the author and 12 other professional coaches, it provides the reader with dozens of tools and exercises for asking the right questions. There are over 1000 powerful question used by real coaches in real coaching situations. The book also includes the top ten mistakes coaches make when asking questions. A great book for any coach who wants to improve their asking ability.

The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients, by Lynn Grodzki and Wendy Allen

There isn’t a vast selection of books that discuss the actual business of coaching, but this is one that addresses it head on. The book deals with several types of coaching such as life, career, skills, executive, and wellness. It also talks about the legal aspects of running a business and how to create and run a profitable coaching practice. This book won’t tell you how to be a success in coaching, but it will provide you with a foundation for business success.

Get Clients Now: A 28-Day Marketing Program For Professionals and Consultants, by C.J. Hayden

This is not a book about life coaching, but a precise and specific marketing manual for anyone in the service industry. The book offers six different marketing strategies and then details a 28-day marketing program that provides you with specific tasks to help your business increase its bottom line. A great book for any business, including life coaching.

Becoming a Life Coach: A Complete Workbook for Therapists, by David Skibbins

This is a great book that delinetaes the difference between therapists and life coaches. It also offers great advice for therapists who are thinking of entering the field of life coaching. It is a well-organized book that allows the reader to skip around while offering plenty of information on what therpaists and coaches can expect in either field.

There you have it! These life coach books make for great reading at the beach, at the park, by your pool, in your favorite recliner, or anywhere. They are packed with valuable information that serves as a great addition to your training and education as a life coach. Make sure your office shelf is filled with great life coach books such as these!

Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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The Fairest Approach to Executive Coaching Fees

January 26, 2012 By Leave a Comment

When it comes to executive coaching fees, there are a lot of approaches. So much for a session. So much per hour. And something called the value-based approach. There are some pros and cons, but if done right, I believe that using value-based fees can be the fairest approach. Besides, it puts your wallet where your mouth is!

How Do Value-Based Fees Work

Whether with executive coaching fees, consulting fees, commissions or royalties, the idea behind value-based fees is to tie the money you are paid to the value you deliver to your client. Sounds reasonable, right? I am not saying that this approach will work with everyone. It won’t. But it can work well with executives. The reason is that executives think in terms of investments, return on investments (ROI), and value. This is also the way they structure their own compensation. Trust me; no executive with a compensation plan composed of salary, bonuses and stock options potentially amounting to millions of dollars, would have a problem working with a coach compensated in a similar way. If you want to coach a true executive, they need to view you as a peer, and structuring your compensation this way is a step in that direction.

Some Negatives of Value-Based Compensation

There are basically three concerns with value-based pricing, particularly with coaching fees. First, how do you measure the value delivered? Second, how much control do you actually have over the outcome? And third, do you have to wait until the end of the program to get compensated? The solutions to these concerns lie in using value-based fees with the right type of client, planning the engagement properly, and structuring your agreement appropriately.

Success with Value-Based Executive Coaching Fees

First as I indicated above, a big part of success with value-based executive coaching fees hinges on using it with the right type of client. If they don’t think in terms of ROI and value, consider a more conventional approach. This is why I have spoken about this form of fee structure in terms of executive coaching. Second, it is critical that you cast your work as part of a project that will deliver a real return, based on a real investment. Negotiate the return of the undertaking, with and without our coaching. This may be a new way for you to think, but it is THE way executives think. Finally once you have this number, negotiate a percentage of that difference that would be fair compensation for your effort. Really tie this down. Go for a conservative percentage. Remember a small percentage of a large number can still be a big number to you. Then help your client understand that much of the success of the project rests on them, not on you. And because of this, you should be paid so long as you deliver your part of the project. Once you get to this point, insist that you receive half of our fee upon signing the agreement and the second half thirty days later. And if you are dealing with the right client, and if you do a good job, you will have successfully implemented value-based executive coaching fees.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint”video toolkit when you goHERE.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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